If there’s anything that the celebration of our nation’s independence has brought about, it would be the immense pride and adoration we hone for our local talents. While tiny in size, the heart and fervour for innovation and constant growth is anything but. In this sweltering island, our city has seen a successful uprising of many independent brands across the varying industries.
Attesting to the glitzy Singapore name, a melting pot of flavours has since birthed an illustrious slew of restaurants, while in the realm of fashion, local brands have also emerged and expanded beyond our nation’s waters (read: the behemoth that is Charles & Keith ). In the beauty world ? An immersive pool to uncover, across hair, skin, make-up and seeping into the oh-so- important mantra of self-care. Some of these homegrown beauty brands are considered industry veterans by now, in the case of Skin Inc and Allies of Skin, while newer, younger brands give rise to fresh inventions targeted to meet newly-formed demands.
Brainchild of style savant Yoyo Chao, Romi Beauty proves just that—with its skincare-make-up hybrid products, lending the air of less-is-more. Here to amp up the men’s grooming scene, Boundary debuts as a hair styling solution specifically targeted to our hot humid climate. Just in time for braving the National Day parade at the Padang, perhaps? So to wave the Singapore flag proudly this year, get to know and shop our very own homegrown beauty brands with Vogue Singapore’s .