The National Association for Stock Car Racing and Swiss multinational ABB have partnered to "push the boundaries of electrification" in the sport and beyond. The first fruit was revealed at the Chicago Street Race – a 1,000-kW EV prototype racer. Like Formula One, NASCAR is very much associated with the roar of powerful engines and burning rubber.

But just as electrification has made inroads into single-seater racing with Formula E, sustainability is motoring towards the streets and tracks of another popular motorsports series. "While NASCAR is committed to the historic role of the combustion engine in racing, it is also committed to decarbonizing its operations and reducing its own carbon footprint to zero across its core operations by 2035 through electrification and innovative solutions," stated the press release announcing the first official partner of its Impact program, which is described as "a platform driving sustainability initiatives across the sport." That partner is electrification and automation titan ABB, with the multinational expected to "play a critical role" in such things as moving facilities and owned racetracks to renewable electricity by 2028, as well installing on-site EV charging stations and other key sustainability projects.

"The objective of the collaboration between NASCAR, ABB in the United States and the NASCAR industry is to push the boundaries of electrification technology, from EV racing to long-haul transportation to facility operations," c.