The acclaimed film Haider (2014) completed 10 years on October 2. Starring Shahid Kapoor, Shraddha Kapoor, Tabu and Kay Kay Menon, it is considered one of the finest films by director Vishal Bhardwaj. It is an adaptation of Shakespeare’s Othello and is set in Kashmir where a young student goes on a path of self-destruction after his father is murdered.

One of the most memorable parts of the film is when Shahid Kapoor performs the haunting song ‘Bismil’ . The song was shot at Martand Sun Temple in Kashmir and thanks to this film, this historical place became widely popular among tourists. It’s a great example of how film tourism can impact tourism positively.

This piece of information was shared by Vishal Bhardwaj when he attended the Tourism Development Enclave in Srinagar earlier this year. Along with Vishal, prominent film personalities like Imtiaz Ali, Kabir Khan and Sanjay Suri also graced this event. Here, Vishal Bhardwaj revealed that ‘Bismil’ led to a spike in the footfalls at Martand Sun Temple.

The filmmaker further said that the increase in tourist activity prompted the ASI (Archaeological Survey of India) to remove encroachments from the site. The Martand Sun Temple is located around 10 km away from the town of Anantnag in Kashmir and was constructed in the eighth century BC. ‘Bismil’ was penned hauntingly by Gulzar and interestingly, this is the second song of the acclaimed lyricist to be shot in Martand Sun Temple.

His much loved song ‘Tere Bina.