Wednesday, January 22, 2025 The American Hotel & Lodging Association (AHLA), the AHLA Foundation, and the BHN Group/Northstar Travel Group have announced Lauren McCann and Jen Collins, the innovative minds behind Procure Impact, as this year’s honorees of the Arne Sorenson Social Impact Leadership Award. Procure Impact, a pioneering B2B marketplace, focuses on sourcing products exclusively from suppliers committed to empowering individuals from marginalized communities. By prioritizing suppliers who employ trafficking survivors, veterans, refugees, and those facing obstacles like poverty, homelessness, mental health challenges, or a criminal past, the platform redefines purpose-driven procurement.
The Arne Sorenson Social Impact Leadership Award recognizes leaders in the hospitality industry who advance social responsibility, champion underrepresented communities, and implement creative solutions to societal challenges. Lauren McCann and Jen Collins exemplify these ideals through their tireless efforts to use business as a tool for positive change. Under their leadership, Procure Impact has become a beacon of hope for individuals striving to overcome adversity.
By forging connections between businesses and socially conscious suppliers, the platform not only supports economic inclusion but also helps rewrite the narratives of countless individuals. Their groundbreaking approach to social impact serves as a powerful reminder that innovative thinking and a commitment to equity.
