Advanced Micro Devices (AMD) might rank among the old guard of the global technology industry, but it’s by no means out of ideas or inspiration – and the coming years could see it kick things up a notch. The widespread public emergence of in late 2022 flipped the industry on its head and acted as a springboard for success for several major companies, including , , and most of all . The over the last two years has been nothing short of remarkable.
Much of the generative AI ‘boom’ has been underpinned by Nvidia’s , resulting in record profits, a surging market cap, and companies scrambling to . But for long-term rival , Nvidia’s time in the limelight may have provided exactly the breathing room they needed. AMD hasn’t exactly been wallowing in a pit of despair over the flashy headlines or journalists fawning over the founder’s fashion sense.
If anything, it’s been priming itself for a battle. AMD has been a hive of activity so far in 2024 and there is a prevailing sense that it’s gathering momentum. Acquisitions in particular have been a key point of interest here, with the company having invested more than $1 billion between August 2023 and 2024 to expand the AMD AI ecosystem and bolster its software capabilities.
July this year saw the firm . This marked a significant moment for AMD, enabling it to greatly expand its portfolio of end-to-end AI solutions. Just one month later, we saw another marquee deal and a serious signal of intent for the company with t.
