EXCLUSIVE Amazon releases its 2024 Christmas advert: Online retailer joins Aldi, Asda, Morrisons and Shelter with festive films Amazon hoped to showcase thoughtful acts can help to bring people together Read More: TK Maxx launches Christmas ad for 2024 giving shoppers déjà vu By Ellen Coughlan For Mailonline Published: 00:01, 4 November 2024 | Updated: 00:01, 4 November 2024 e-mail View comments The festive season is officially upon us as British retailers begin the battle of the Christmas adverts. Today Amazon shared their emotional festive production which was directed by award-winning director, Wayne McClammy, followed by Asda, Morrisons, Shelter and Aldi . Amazon's heartfelt advert, which FEMAIL brings you with an exclusive first-look, tells the story of a theatre janitor whose hidden vocal talent is discovered by his colleagues during his shift.
Encouraged to sing on stage, the talented janitor gives a touching performance of the beloved 1965 Bacharach-David classic What the World Needs Now Is Love. Meanwhile Shelter created a world of make believe for a little girl stuck in temporary accommodation over Christmas, and Aldi tasked Kevin the Carrot and his wife Katie to save the Spirit of Christmas before it's too late. AMAZON Today Amazon shared their emotional festive production which was directed by award-winning director, Wayne McClammy Encouraged to sing on stage by the theatre staff, the talented janitor gives a touching performance of the beloved 1965 Bacharach-.