Kishore Thota, director for shopping experience at Amazon India, says the demand for premium product categories has unlocked a new insight for the ecommerce marketplace Non-metro cities played a significant role, with over 85% of customers and nearly 70% of Prime members hailing from Tier II and III cities, the Amazon India executive added A Datum Intelligence report claimed that ecommerce GMV for the festive season crossed the INR 1 Lakh Cr mark in 2024, as against INR 81,000 Cr in 2023 and INR 69,800 Cr in 2022 After all the buzz around the fight between ecommerce marketplaces and quick commerce giants, how did Amazon India fare in the 2024 festive season sales? For the US-based ecommerce giant, the Great Indian Festival, which ran throughout October this year, the biggest takeaway is that Indian online shoppers are rapidly moving towards premiumisation, and of course, want the convenience of same-day or next-day deliveries. Kishore Thota, Director for shopping experience (India & Emerging Markets) at Amazon India, told inc42 that the demand for premium product categories has unlocked a new insight for the ecommerce marketplace about where the Indian market is heading. Plus, given the prominence of quick commerce today, Amazon India also invested heavily in the delivery experience, which seems to have paid off for the company during this festive season.
A Datum Intelligence report claimed that ecommerce GMV for the festive season crossed the INR 1 Lakh Cr mark ($12 Bn) in 2.
