When Olay first introduced the Super Serum in the US, it caused a stir in the skincare industry - with fans hailing it as a 'miracle in a bottle'. The product later hit UK shelves in April and sold out within a week. For those who missed the initial launch, we have spotted a 50 per cent discount on the Super Serum on Amazon , making it cheaper than Boots.
What sets the Olay product apart is its ability to improve skin texture, even out tone, firm up, smooth visible lines and provide lasting hydration . Now priced at £19.99 - down from £39.
99 - the serum contains activated niacinamide, vitamin C, vitamin E, collagen peptide and AHA lactic acid , which gives a pleasant texture that "sinks into skin with no sticky residue", as reported by the Express . Read more: First look at LookFantastic's 2024 beauty advent calendar with £465 worth of free make-up and skincare Read next: Huge signs go up inside the Bullring and bosses say 'this is not a drill' One customer commented: "I have tried many face serums and creams in my life, especially in the past 8 years since turning 30. I have to say, even big luxury brands, but the smoothness and radiance I get from this serum are truly fantastic.
" Dr Sonia Khorana, clinical dermatology expert for Olay, explains: "This is the knockout skinnovation launch for 2024. We know that skincare customers are looking for ways to maintain or improve the healthy appearance of their skin whilst keeping their routine simple. Super Serum provides the per.
