Wednesday, January 22, 2025 A German tech enterprise, hivr.ai, is revolutionizing the hospitality industry by offering AI-driven solutions that automate and integrate meeting and group sales through various distribution channels. This innovation has captured the attention of Amadeus, a prominent global travel technology firm, which recently made a minority investment in hivr.
ai via its Amadeus Ventures funding initiative. Established in 2019, hivr.ai specializes in unifying and automating the sales process for meetings and groups, which historically has been scattered across direct hotel engagements, emails, phone calls, and third-party service providers.
This technology not only simplifies operations for hotels but also shortens the sales cycle and boosts revenue from these group engagements. Despite accounting for more than one-third of hotel room bookings globally, the sales process for meetings and groups remains predominantly manual and labor-intensive. Proposals are typically issued within 48 to 96 hours, leading to conversion rates of only 10-20% for meeting requests, while about 70% of meeting planners receive no proposals at all.
Through the adoption of hivr.ai’s advanced AI solutions, hotels can now reduce manual tasks and expedite the proposal process, improving the overall booking experience and increasing conversion rates. “Our innovative, AI‐led solutions empower convention sales teams to transform their workflows.
In an era of understaffed reservation off.
