I only recently discovered that internet forums are full of content debating the sustained allure of the humble Aesop hand wash. So revered is this humble that some say you can judge one's whole personality based purely on whether they have a bottle of the stuff sat atop the sink. But just why is it iconic, and is it all talk or should you listen to the hype? Well, I have my thoughts.
But before we get into all of that, I want to alert you all to something very important—Aesop hand washes are currently in the on . Meaning you can nab a bottle now for just over £23. Thank me later.
The hand washes by Aesop undoubtedly make up a large portion of the brand's origin story as a whole. First launched in 2006 (Resurrection Aromatique) and followed up with a second launch in 2012 (Reverence Aromatique), the two products still contribute toward a sizeable proportion of the brand's sales—and in many spaces, is still very much what the brand is best known for. It has long attempted to move away from its hand wash icon status, re-focusing marketing campaigns on skincare lines and unique fragrance launches, which are now beloved by insiders.
But, truthfully, the brand will likely never really escape the folklore of the hand wash, and is that really a bad thing when they're just so good? So popular are these washes, you can judge the status of a bar or restaurant on whether they stock the stuff in their toilets, and when you visit a mate's house, they may gain instant points from beau.
