Ray Zhang, AliExpress Korea’s general manager, speaks during AliExpress Korea Seller Forum at Parnas Tower in Seoul, Wednesday, explaining about the company's new online platform for its Korean tenant sellers, Global Selling. Courtesy of AliExpress Korea By Ko Dong-hwan AliExpress Korea is launching a new online platform for small and medium-sized enterprises (SMEs) in the country to spur their sales overseas, the global e-commerce giant said Wednesday. With its new platform, Global Selling, Alibaba International aims to enhance sales for Korean sellers by giving them access to the company's global sales network.
This initiative comes in response to the rising global demand for made-in-Korea products in sectors like fashion, beauty, food and K-pop. Global Selling will first connect Korean sellers to markets in the United States, Spain, France and Japan, making their products available to 150 million consumers in total, according to AliExpress. The company stated that it will expand into additional international markets in the future.
AliExpress has launched the new platform initially for beauty and fashion sellers operating in K-Venue, an online segment introduced last October to support domestic sales for SMEs. Later the company will open the platform to SMEs involved in food and K-pop. To encourage seller participation, AliExpress Korea announced that Global Selling will implement several business-friendly policies, including waiving the platform usage fee and down paymen.
