An AliExpress ad highlights the platform's wide range of items available for consumers in Korea and around the world. Screen capture from AliExpress' website Survey shows unmet needs of consumers, sellers By Ko Dong-hwan AliExpress is broadening its presence in Korea's online commerce sector by launching innovative trading platforms for sellers of Korean products. The Chinese company’s platforms, which are dedicated to Korean sellers such as K-Venue and Global Selling, came as the Korean government’s regulations on foreign e-commerce platforms have drawn criticism from consumers and sellers for not prioritizing their opinions.
In response, AliExpress is enhancing its services to better cater to online shoppers and vendors in Korea. A recent survey by the Korean Association of Policy Studies reveals a shift among Korean consumers toward foreign online platforms, while local vendors express increasing concerns about market monopolization by a few dominant Korean operators. In a survey of 1,500 respondents aged 20 and older who made direct purchases from foreign online shopping platforms — including AliExpress — in the past three months, 84 percent cited "concerns about financial burden" as the primary reason for using these platforms.
The respondents also expressed their concerns about the government's newly introduced monitoring and regulations targeting Chinese online platforms, now known as C-commerce. Additionally, 28.5 percent felt the regulations overlook the actu.
