In a remarkable blend of motherhood and entrepreneurship, Alia Bhatt has officially opened the first physical store for her children's clothing brand, Ed-a-Mamma, at Jio World Drive. This milestone comes after Bhatt launched Ed-a-Mamma while pregnant, showcasing her commitment to creating a brand that resonates with both kids and parents. Ed-a-Mamma quickly gained popularity for its vibrant and whimsical designs aimed at children.
Announcing the store's opening on Instagram, Alia expressed her excitement and posted the pictures to give a glimpse inside the store and captioned, “I am so, so excited to announce that we have opened our very first Ed-a-Mamma store, at @jioworlddrive! What started as a small online dream has grown into this magical, colourful space where kids and parents can connect with and explore the world of Ed-a-Mamma. A big thank you to everyone who’s been part of this incredible journey. So drop by and dive into this new Ed-venture with us! P.
S. Don’t forget to check out our special collection of in-store toys that your little beans will love!” A post shared by Alia Bhatt ???? (@aliaabhatt) With this launch, Alia Bhatt continues to blend her passion for fashion with her commitment to creating a magical shopping experience for families, marking a new chapter in the Ed-a-Mamma brand. Alia's vision for Ed-a-Mamma emphasizes sustainability and creativity, making it a brand that parents can feel good about.
In addition to the clothing line, the store fea.
