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Alexa Chung is still the fashion industry's most in-demand 'it girl' at 40 as she unveils 'eccentric aunt' Barbour collection The TV presenter launched collections with Madewell and Barbour this month Read More: Inside Kate Middleton's comeback plan as she returns to spotlight By Lydia Hawken For Mailonline Published: 07:45 BST, 24 September 2024 | Updated: 07:45 BST, 24 September 2024 e-mail View comments She may have started out her career as a TV presenter in the noughties - but these days, Alexa Chung is arguably more famous for her enviable sense of style. Over the past 18 years, the model and television personality has had her pick of brands - including Mulberry, M&S , J Crew and AG Jeans - to work with. And at the age of 40, Alexa's influence on the fashion industry shows no sign of waning.

Last week, the former Freshly Squeezed presenter unveiled her latest collaboration with Barbour - a British heritage brand she has worked with several times over the past 10 years . Earlier this month, the star also partnered with Madewell on a 1970s-inspired AW/24 range - 14 years on from their first collection. Pictured: Alexa Chung at the launch party for her Barbour collection in London earlier this month Here FEMAIL reveals how Alexa Chung is one of the British fashion industry's longest-standing 'it girls' - despite the failure of her own brand.



Two Collaborations in One Month Speaking to The Telegraph , Alexa joked that she is in her 'eccentric aunt era' - which she says has .

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