She’s seeking some deep-pocketed brand daddies. “Call Her Daddy” podcaster Alex Cooper has sent out a proposal looking for brands to sponsor an over-the-top, multiday 30th birthday blowout in the Hamptons to be hosted by her nascent talent network, “Unwell.” We’re told the proposal deck just went out, and the event’s scheduled to included a pickleball tournament, a drone show and wine tasting — all to go down in just two weeks.
Cooper’s 30th birthday is Aug. 21, and the events are scheduled for Aug. 23 and 24.
The Unwell production banner was launched a year ago and works with TikTok superstars like Alix Earle, Madeline Argy and Harry Jowsey. The brand hosted the live “Call Her Daddy” tour, and has had activations at SXSW, the Kentucky Derby and a Boston Red Sox Game. Slides seen by Page Six for the “Dirty 30” bash pitch several events at the Breakers in Montauk, redubbed “Cooper’s Motel 30” — including a party and VIP dinner.
There is also a proposed guest list — which a source tells us is not confirmed, but just examples of the types who frequent the Hamptons — including Bravo boss Andy Cohen, designers Tory Burch and Cynthia Rowley and fitness guru Tracy Anderson, plus Earle and her NFL star boyfriend Braxton Berrios. The materials also list controversial hedge fund billionaire Leon Black, as well as the CEO of Warner Brothers Discovery, David Zaslav. Another slide boasts a “house party to kick off a special weekend of activities” including “cake decorations,” a drone show and a “GlamBot” — a camera used at high-end celebrity events like the Oscars, Grammys and Golden Globes to create slow motion videos.
Cooper — who has interviewed Katy Perry, John Mayer, Gwyneth Paltrow and Christina Aguilera — is also planning a full day of health and wellness activities including yoga, a “beauty bar” and a “wine tasting/smoothie bar.” Sponsors will get branding opportunities on menus and signage, and posts on Unwell’s Instagram feed, with other social media promotion. The costs are not listed.
Cooper has already started promoting a “sunset rager” and “day of recovery for the unwell,” on the platform’s Instagram page, offering fans a chance to register for the coveted invite. In 2021, Cooper landed a $60 million deal with Spotify for the “Call Her Daddy” podcast. She and hubby Matt Kaplan have also founded Trending, which is also aimed at a Gen Z audience.
While Unwell has mostly been behind podcasts, it reportedly also plans on incorporating reality TV and books..
