Wednesday, November 13, 2024 Alaska Airlines is taking its commitment to passenger satisfaction to new heights with the introduction of a suite of premium products that reflect the company’s passion for the West Coast lifestyle. These new offerings, debuting this fall, are designed to provide a touch of opulence and regional authenticity, elevating the travel experience for passengers across the airline’s network. The new lineup of products includes beverages and comfort items that celebrate the unique flavors and comforts of the Pacific Northwest.
Alaska Airlines has partnered with well-known local brands such as Lagunitas Brewing Company, Filson, and Salt & Stone to bring these premium items to the skies, reflecting the region’s culture while enhancing the in-flight experience for travelers. Innovative Beverage Offerings to Savor Mid-Air Starting November 20, Alaska Airlines will serve the Lagunitas Hoppy Refresher, a non-alcoholic sparkling water brewed with hops for a crisp, citrusy taste. The drink is aimed at health-conscious travelers and craft beverage enthusiasts seeking a refreshing alternative in the air.
As the first U.S. major airline to offer this beverage, Alaska Airlines continues to innovate, ensuring that all First Class and Premium Class passengers can enjoy the Lagunitas Hoppy Refresher complimentary, with the option to purchase it in the Main Cabin.
Additionally, Alaska Airlines will introduce the Straightaway Nitro Espresso Martini, a ready-to-serv.
