Alaska Airlines is taking luxury to new heights this fall with a curated collection of premium amenities and beverages that celebrate West Coast innovation and lifestyle. The airline announced on Wednesday a series of partnerships with renowned regional brands to enhance the passenger experience across all cabin classes. Unique West Coast beverages for the sky Leading the new offerings is a groundbreaking partnership with Lagunitas Brewing Company, making Alaska Airlines the first major US carrier to serve the brewery's popular Hoppy Refresher.
Made with no alcohol, carbs, or gluten, it’s the perfect choice for health-conscious travelers or craft beverage enthusiasts looking to experience the West Coast’s vibrant craft culture at 30,000 feet. Available for free in First Class and Premium Class, the Hoppy Refresher will also be available for purchase in the Main Cabin. For those seeking a more sophisticated refreshment, the airline is introducing the Straightaway Nitro Espresso Martini, crafted in collaboration with Portland's Stumptown Coffee Roasters.
This ready-to-drink cocktail promises to deliver a premium coffee experience at cruising altitude. First class comfort and premium self-care The airline's commitment to luxury extends beyond beverages. First Class passengers will soon enjoy custom-designed blankets through a partnership with Seattle-based Filson, the iconic outdoor gear manufacturer.
The blankets, launching in early December on select long-haul and coast-to.
