Al Islami Foods Repositions Brand to Reflect Universal Values of Love, Innovation and Joy of Coming Together Inspired by the founder Haj Saeed Lootah’s core values of innovation, love, and fraternity, the brand renewed identity centres around the belief that “Food is a Blessing.” Dubai, United Arab Emirates; 25 September 2024: Al Islami Foods, a leading provider of halal poultry, meat, and snacking products, unveiled its new brand positioning today (25 September 2024), which embodies the spirit of Emirati culture and the legacy of its founder, Haj Saeed Lootah. The launch event held at the Grand Hyatt Dubai was attended by key partners and distinguished guests.
Inspired by the core values of innovation, youth, education, women, love, and fraternity, the repositioning centres around the belief that ‘Food is a Blessing.” This marks a key milestone, as Al Islami reaffirms its deep-rooted commitment to delivering delicious, halal food that embodies purity and safety. By sharing nourishment and love through every bite, Al Islami aims to create joyful and cherished mealtime experiences for people and reaffirming its commitment to provide premium-quality authentic halal, healthy, and nutritional products.
“Our new positioning is more than just a visual refresh; it is a reflection of our company’s soul. We believe that food is a universal vibe that brings people together and nourishes both body and spirit. By aligning our brand with the values of our founder, we are hon.
