Monday, August 5, 2024 Al Hamra, a leading lifestyle developer and real estate investment firm in Ras Al Khaimah, is set to attract UK and GCC investors and residents with a special event at Harrods, the world-renowned luxury department store in London. In a groundbreaking move for a regional developer, Al Hamra is showcasing its luxury living options on Harrods’ fifth floor throughout August. This exclusive activation presents a range of newly launched premium and ultra-luxury residential properties to prospective investors.
This initiative is part of a broader strategy to engage target audiences in key locations. At Harrods, potential investors can explore Destination Al Hamra in Ras Al Khaimah and experience the premium lifestyle it offers. Among the exciting projects on display is the Waldorf Astoria Residences Ras Al Khaimah, the most prestigious address in the emirate.
This development features 43 ultra-luxury residences, including penthouses, sky palaces, and villas, all promising unmatched living experiences with palatial interiors and stunning views of the Arabian Gulf and the region’s first integrated gaming resort, The Wynn Al Marjan Island. Another premium project, Al Hamra Waterfront, is situated on the shores of the Royal Yacht Club of Ras Al Khaimah. It boasts 622 apartments, 19 townhouses, and a variety of world-class leisure and recreational amenities across five residential towers.
With excellent travel connections and a business-friendly environment, Ras Al Khaimah’s property market is experiencing steady growth. Demand is at an all-time high, driven by sophisticated investors from various nationalities who are choosing the emirate as a place to live, work, play, and invest. The emirate offers an appealing business climate, having been named the fourth-best city for expats to live and work in by the InterNations Annual Report 2023.
Additionally, in 2019, Ras Al Khaimah was ranked 30th for ease of doing business among 190 economies in the World Bank’s global survey. Benoy Kurien, Group CEO of Al Hamra , said: “We are always seeking new and innovative ways to directly communicate with investors and buyers in our key markets, and are delighted to be partnering with Harrods – a brand that shares our values of premium excellence – on this first-of-its-kind activation for Al Hamra. The Al Hamra team will be present on the ground in the heart of London for the entire month of August, highlighting its ultra-luxury and premium residential projects and the destination’s unparalleled waterfront lifestyle offering to potential new investors.
“The United Kingdom is one of Al Hamra’s primary target markets, and a majority of residents and investors across Al Hamra’s extensive residential portfolio are from the UK and Europe. Our expertise in delivering innovative lifestyle experiences and products in Ras Al Khaimah, combined with the Emirate’s visionary approach, has created an array of premium real estate opportunities. “Attracted to Al Hamra’s luxurious waterfront lifestyle, these developments offer a wide range of amenities for residents and tourists alike, and allied with Ras Al Khaimah’s tax-free, business-friendly environment, we have seen high levels of demand from this all-important market and look forward to welcoming visitors to our pop up.
” The Harrods initiative is set to roll out as part of Al Hamra’s comprehensive five-year strategy, spanning from 2023 to 2027. This plan aims to diversify revenue sources, enhance service offerings, and capitalize on current assets to foster sustained growth. The strategy employs a three-pronged approach, emphasizing the integration of hospitality, retail, and real estate sectors.
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