Monday, September 16, 2024 AirAsia Thailand (flight code FD) is elevating its commitment to on-time performance with a new advertising campaign for the year-end peak holiday season titled “Thank You for Being Punctual.” The campaign features a video commercial available in 15- and 48-second versions, produced by Choojai Ka Kalayanamitr Co., Ltd.
and directed by Thanonchai Sornsriwichai. Starting from September 16, 2024, the commercial will air on national television and across all of AirAsia Thailand’s online and social media channels. Mr.
Santisuk Klongchaiya, CEO of AirAsia Thailand said: “This special advertisement was produced as a message of our appreciation to everyone who is always punctual and making it a lifestyle habit. While most media contents punctuality ironically highlight tardiness, those who strive to be on time are rarely given any credits. AirAsia is looking to present a new perspective on timeliness focusing on those who are habitually punctual, and give them the honor and appreciation that they deserve.
The campaign is also a reinforcement of AirAsia’s dedication to operating on time and to the expectations of its guests, while keeping to high safety standards according to stringent International aviation guidelines at all times.” “Punctuality is an acknowledged key strength of Thai AirAsia. Our operational on-time performance has been recognised by trustworthy institutes and we were named the Most On-Time Airline in Thailand in both 2022 and 2023 by Cirium and OAG.
These marks of pride are no easy feat and resulted from the dedication and hardwork of our Allstar colleagues. But the biggest honor definitely goes to our dear guests who have been giving all their cooperation and support towards our on-time endeavor. This commercial represents our sincere thanks to all involved,” Mr.
Santisuk said . AirAsia has formed an on-time performance committee, bringing together representatives from key departments across the airline, to strengthen its commitment to punctuality. This initiative underscores AirAsia’s dedication to enhancing the overall travel experience by ensuring flights operate on schedule.
.
