Saturday, January 25, 2025 Air India, India’s premier global airline, has redefined Republic Day celebrations with a groundbreaking initiative that reflects the nation’s unity, pride, and collective aspirations. At the forefront of this celebration is the airline’s cutting-edge “Sky Parade,” an immersive Augmented Reality (AR) experience launched today, bringing Indians worldwide closer together. Introduced through a captivating short film that embodies the spirit of a modern and vibrant India, this AR filter invites users across the globe to witness Air India’s fleet, adorned in its new livery, performing a spectacular sky parade.
The heartfelt Republic Day film showcases the joy and emotions of an Indian family preparing to honor this significant day. At the center of the narrative is an eager 8-year-old girl who dreams of attending the Republic Day Parade in person. Her excitement turns to disappointment when she learns the celebration will only be viewable on the family’s TV.
However, as she steps outside, an unexpected surprise awaits. Her grandfather unveils a magical twist: Air India’s fleet majestically taking to the skies, transforming her experience into a breathtaking celebration of national pride. Through an AR filter, the skies above come alive with a dazzling display of the airline’s fleet, creating a vivid and unforgettable moment for the family and viewers alike.
The Sky Parade’s innovative AR experience bridges distances and invites everyo.
