Thursday, November 14, 2024 Air India has introduced a revitalized loyalty programme, Maharaja Club, combining the best features of Flying Returns and Club Vistara into one seamless experience. This exciting transformation offers an elevated range of privileges and exclusive benefits while retaining all the valued features of the original Flying Returns programme for existing members. The revamped Maharaja Club retains the same familiar tier structure—Red, Silver, Gold, and Platinum.
However, the rewards system is now centered around the newly introduced ‘Maharaja Points,’ and the member identity will now be represented by the ‘Maharaja Club ID.’ This new structure is designed to offer a more streamlined and rewarding experience for frequent flyers. At the heart of this new identity is Air India’s iconic mascot, the Maharaja, now updated to reflect the airline’s modern customer engagement strategy.
The Maharaja, a symbol of warmth and hospitality, is reimagined to resonate with both traditional values and contemporary service. This change captures the essence of Air India’s dedication to offering world-class service, especially through its Business and First-Class offerings, all while maintaining the charm and legacy that travelers have come to associate with the airline. By renaming the loyalty programme to ‘Maharaja Club,’ Air India enhances the emotional connection with its passengers, giving them a sense of belonging to something truly special.
Maharaj.
