Friday, August 16, 2024 Air Canada Vacations is excited to unveil its latest initiative, the ‘Vacation Mood’ fall/winter brand campaign. Set to captivate Canadians from August 15 to September 8, 2024, this social-first campaign emphasizes community engagement by encouraging travelers to post their vacation moods on social media. Participants are invited to use the hashtag #MyVacationMood and tag @aircanadavacations for an opportunity to be showcased on their platforms.
This initiative aims to foster a vibrant community of travelers sharing genuine experiences and connections. “We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign,” said Nino Montagnese , Vice President at Air Canada Vacations. “By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.
” Included in the campaign are digital and social media promotions, the ‘My Vacation Mood’ contest, and strategic out-of-home advertising in major Canadian cities, showcasing a variety of engaging vacation moods and moments. “When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences,” said Selma Filali , Senior Director of Marketing & E-Commerce at Air Canada Vacations. Moreover, Air Canada Vacations is introducing its 2024/2025 Digital Sun Guide, which presents an extensive array of over 600 all-inclusive travel packages and sunny getaways tailored to various tastes and budgets.
In celebration of this launch, they are offering Canadians the chance to win a week-long, all-inclusive vacation to Riviera Maya, a destination famed for its breathtaking beaches and verdant scenery. As a trusted travel authority nearing its 50th anniversary, Air Canada Vacations continues to impress, earning repeated accolades such as the Consumer’s Choice Award. The company specializes in customized vacation experiences and cruises designed to meet the unique preferences of each traveler.
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