Tuesday, August 6, 2024 AIDA Cruises expands its fleet with a new ship set to launch in 2027, enhancing its presence in China and contributing to the growth of the cruise economy. Today, Adora Cruises unveiled the new name for their cruise ship, previously known as “Mediterranean,” which will now be recognized as “Adora Mediterranean.” This rebranding comes alongside significant enhancements in both the service offerings and the structural design, reflecting Adora Cruises’ distinctive blend of cultural and innovative travel experiences designed to elevate the comfort and luxury of ocean voyages.
The transformation preserves the vessel’s original Mediterranean aesthetics and artistic essence while seamlessly blending Eastern and Western cultural themes. This fusion introduces a novel cruise experience where passengers can savor an expansive selection of international cuisines and genuine tastes, including a fresh Thai dining option. The Osiris Theater’s “Mediterranean Charm” production promises breathtaking performances that captivate audiences with splendid visual and auditory displays.
Furthermore, an array of vibrant themed festivities promises a festive, party-like atmosphere aboard the Adora Mediterranean. The exclusive “Sea Navigator Forum” will invite guests to delve into nautical and marine secrets, enhancing the educational aspect of the journey. Moreover, AIDA Cruises has also revealed plans to initiate the “Intangible Cultural Heritage on the Crest of the Wave” campaign this autumn.
This season-long event will kick off on September 16, featuring health-conscious seasonal meals and beverages, and hands-on workshops in traditional crafts like kite-making, palace lanterns, and oil-paper umbrellas. Additional cultural activities will include Tai Chi and traditional games, offering passengers a profound appreciation of Chinese heritage while cruising the seas. The revamped Adora Mediterranean also boasts superior space and staff-to-guest ratios, ensuring lavish comfort and meticulous service for every passenger.
Liu Hui, CEO of AIDA Cruises, said : “AIDA MSC adheres to AIDA Cruises’ brand concept of ‘Love Travel Without Boundaries’ and is committed to improving service quality and product experience. We hope to bring more guests a more vivid maritime cultural tourism experience by strengthening the innovative cultural tourism model of ‘cruise + culture’. This upgrade is also an important step for AIDA Cruises in promoting the ecological construction of China’s cruise industry and the internationalization of its brand.
” AIDA Cruises boasts a fleet that includes the pioneering domestic vessel, AIDA MODU, and the recently enhanced AIDA MEDITERRANEAN. Together, these ships have hosted over 300,000 guests from both domestic and international locales. Excitement is building for the launch of the fleet’s second large domestic cruise ship, which is currently in an advanced stage of construction.
Expected to be completed by the end of 2026, this vessel will commence its international voyages from the Guangzhou Nansha Cruise Home Port starting in 2027. Looking ahead, AIDA Cruises plans to further expand its operations within the Chinese market, aiming to offer guests an enriched array of cultural and tourism experiences aboard its cruises while actively supporting the sophisticated development of China’s maritime leisure sector..
