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( MENAFN - media OutReach Newswire) SINGAPORE - Media OutReach Newswire - 4 November 2024 – AIA Singapore, a leading health insurer, is reinforcing its commitment to enhancing the quality of care for insured members by making Whitecoat's healthcare services accessible to all1 AIA insured members at affordable rates from 4 November 2024. This initiative will provide convenient, quality and affordable medical care to more Singaporeans and Singapore Residents. Previously only accessible for customers with AIA HealthShield Gold Max and selected AIA critical illness plans, AIA Singapore's exclusive partnership with Whitecoat will now provide all1 AIA insured members access to on-demand telemedicine services from the comforts of their own homes.

"Health is wealth. With people at the centre of everything that we do at AIA Singapore, we want more people to take a worry-free step towards living Healthier, Longer, Better lives," said Ms. Irma Hadikusuma, Chief Marketing and Proposition Officer, AIA Singapore.



Worryingly, Singapore's medical inflation is increasing at a faster pace than the rise in overall cost of living[1]. With the average cost of medical care expected to increase by close to 10.7% in 2024[2], it is no surprise that a large majority of Singaporeans (80%) are concerned about the rising medical costs[3].

Furthermore, Singaporeans listed rising healthcare costs and loss of independence as the main concerns they have when it comes to growing old[4]. In response to the g.

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