Afterpay will launch the Afterpay Media Network in Australia in partnership with Yahoo DSP (Demand-Side Platform). This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels, powered through Yahoo DSP’s advanced ad technology. With Afterpay’s shopping data, advertisers can reach shoppers across the web and in-store, seamlessly bridging physical retail and digital channels via Yahoo DSP ’s omnichannel capabilities.
The result is brands can deliver personalised ads, track sales, measure campaign performance, and gain insights to refine their strategies in a much more insightful manner — while keeping customer identities private. Australian consumers continue to embrace Afterpay as a better way to shop, giving the brand a unique understanding of Australian consumer behaviour. In 2023, alone, Afterpay Australia helped facilitate $13.
4 billion in total sales, and connected 129,000 merchants with 3.5 million customers, according to Afterpay Economic Impact Report. Complementing this, Yahoo DSP offers a powerful solution that combines market-leading and privacy-centric identity solutions, resilient to signal loss and cutting-edge AI, connecting advertisers with millions of Australians in trusted and brand-safe environments.
The Afterpay Media Network brings this deep knowledge of retail and Yahoo DSP ’s advanced technology together. Brands will have new opportunities.
