In honour of Champagne Day 2024, a cross-cultural exchange took place in the heart of the Champagne region, Épernay. To celebrate the endless creativity in craftsmanship, Moët & Chandon invited some of Africa’s most prominent creative talents to explore the iconic brand’s heritage, artistry, and savoir-faire. The seven creatives included Thebe Magugu, Banke Kuku, Aisha Ayensu, Mahine Sef, Lyra Aoko, Mtani Nyamakababi and Youssra Nichane .
Spanning fashion, design, music and photography, each of these talents represents a commitment to African craft and creativity. For this creative collective, the trip was an opportunity to immerse themselves in the world of Moët & Chandon, a brand that balances both luxury and centuries-old craftsmanship. Already before setting foot onto the estate or sipping on a glass of Champagne, they were struck by the wonder that is Moët & Chandon.
“My first impression of Épernay was one of timeless elegance,” says Mahine Sef, a Cameroonian photographer, videographer, and music producer, who has worked with top Afro-music artists. “The Moët & Chandon estate, in particular, felt like a place where tradition and innovation harmonise beautifully.” Founder of Tanzanian brand Mtani Bespoke Clothing, Mtani Nyamakababi, echoes this sentiment and says that the Avenue de Champagne, lined with centuries of winemaking history, immediately struck him.
“The cellars, where millions of bottles age gracefully, were particularly impressive –.
