Aditya Birla Digital Fashion Ventures has increased its stake in the D2C fashion brand to 32.84% from existing 17.10% The investment will enable Aditya Birla Digital Fashion to expand its portfolio of digital-first brands and further diversify its “house of brands” portfolio This comes four months after Aditya Birla Group’s fashion and lifestyle arm TMRW picked up 16% stake in WROGN’s parent for INR 125 Cr in an all-cash deal Aditya Birla Digital Fashion Ventures has increased its stake in the D2C fashion brand to 32.
84% from existing 17.10% The investment will enable Aditya Birla Digital Fashion to expand its portfolio of digital-first brands and further diversify its “house of brands” portfolio This comes four months after Aditya Birla Group’s fashion and lifestyle arm TMRW picked up 16% stake in WROGN’s parent for INR 125 Cr in an all-cash deal.
