London, November 5, 2024 – Addu City marked a historic milestone today with the global launch of its new tourism brand identity at the World Travel Market (WTM) in London. Held in partnership with the Maldives Marketing and Public Relations Corporation (MMPRC) and the Addu Destination Management Office (ADMO), the event showcased Addu City's redefined image as a must-visit destination under the tagline “Addu: Beyond the Equator.” The special event, which kicked off the Addu Tourism marketing initiative, was kicked off by the Mayor of Addu City, Mr.
Ali Nizar; the Chairman of MMPRC, Mr. Abdulla Ghiyas; and the Managing Director of MMPRC, Mr. Ibrahim Shiuree.
Each spoke about Addu’s immense potential and shared insights into the future of Addu as a destination poised to capture the hearts of international travelers. The brand unveiling marks a new chapter in Addu City’s tourism journey. Over the course of WTM, the ADMO will engage in discussions with tour operators and travel agents from around the globe, highlighting the city’s unique attractions and diverse tourism offerings.
This rebranding emphasizes Addu’s rich heritage, its pristine natural landscapes, and its distinct place as a gateway “Beyond the Equator.” The decision to launch Addu City's tourism brand at the World Travel Market in London was strategically influenced by the city’s rich colonial history, particularly its significant connection to Britain during World War II and the post-war period..
