Listen to Story Actor and social media influencer Avneet Kaur has been accused of not fulfilling her brand commitments by a jewellery brand. The homegrown brand Rang posted screenshots of its communication with the Tiku Weds Sheru actor on Instagram, where she promised to promote the brand on social media in exchange for the jewellery pieces she wore during her recent trip to Europe. While sharing the screenshots, the jewellery brand mentioned that Avneet "agreed to tag Rang in her social media posts" after it sent her their "9 exquisite pieces including double floral earrings, twisted loop handcuff bracelet, and leaf motif earrings.
" The post highlighted that the actor wore their jewellery seven times, along with her outfits from luxury labels such as Dior and Vivienne Westwood, during her European trip. However, the post claimed Avneet only tagged high-end brands, suggesting that she even sourced her accessories from them. When the brand confronted the actor through her stylist for not keeping her word, she told her stylist, "Hey, I will pay them.
How much is it?” A post shared by RANG - Akanksha Negi (@rang_akankshanegi) After Avneet returned from the vacation, the brand sent her an invoice for the 9 pieces and requested payment. However, she then contradicted herself, telling her stylist she would not pay because it was a collaboration and claimed she hadn’t worn the jewellery more than 10 times, insisting she would only post an Instagram story. Talking about the incident, Akanksha Negi of Rang said, "This was a horrible experience with an influencer.
I wanted to speak about this because the exploitation of small business brands and stylists by some celebrities and influencers is infuriating. Just because they have a large following on social media does not give them the right to exploit us. We might be a small business brand, but we won’t accept this attitude and behaviour.
" After Rang went public with its ordeal, Mittal Brahmbhatt, owner of the clothing brand The Closet, also shared experiencing a similar incident with Avneet. She told IndiaToday.in, "I reached out to Akanksha because I had a similar issue with Avneet Kaur.
Avneet sourced clothes from my brand, The Closet, with a verbal agreement to post photos wearing the outfits and credit our brand. Despite receiving the package, she did not upload anything for months. I repeatedly messaged her mother for updates but received no response.
After nearly six months, she finally made a post, but by then, the collection had gone out of stock, and we had no plans to restock it, rendering the post useless for our brand." When we tried to contact Avneet and her team, they refrained from responding. However, her stylist said that Avneet has been unresponsive to calls and messages about paying the brands.
Avneet made her acting debut in 2012 in a TV show called Meri Maa. Her breakout role was in the 2023 film Tiku Weds Sheru. She has also appeared in TV shows like Ek Mutthi Aasmaan, Savitri - Ek Prem Kahani, Chandra Nandini, and Aladdin - Naam Toh Suna Hoga.
She recently drew attention with her appearance at the Cannes Film Festival..
