Monday, September 9, 2024 Accor, a prominent global player in the hospitality sector, is excited to announce the strategic appointments of two experienced leaders to spearhead its esteemed Premium, Midscale, and Economy (PM&E) brands. These crucial Global Brand President roles emphasize the company’s commitment to strengthening its brand presence and advancing its market leadership within its diverse and distinguished portfolio. Benoît Racle Named Global Brand President – Premium Benoît Racle has joined Accor as the Global Brand President for its Premium brands, bringing more than 20 years of expertise in hospitality, brand leadership, global operations, marketing, and commercial initiatives.
With a career shaped by leadership roles at Starwood and W Hotels, where he successfully led brand transformations and drove operational success, Racle is now set to steer the strategic direction of Accor’s prestigious Premium brands. His focus will be on delivering exceptional guest experiences and driving brand growth. In 2023, Accor’s Premium brand signings tripled compared to 2019, underscoring its strategic importance.
Pullman, Accor’s flagship Premium brand with over 150 years of legacy, operates 155 hotels in 42 countries with 65 more in development. Swissôtel is poised to double its portfolio, with 35 hotels currently operating and 40 in progress. Mövenpick, with its 120 hotels, is rapidly expanding with 80 more in the pipeline.
Jean-Yves Minet Appointed Global Brand President – Midscale & Economy Jean-Yves Minet has been appointed as the Global Brand President for Accor’s Midscale & Economy brands. With over 25 years of experience in brand development and operational leadership, Minet’s background in the beauty industry gave him vast experience in high-growth sectors, distribution, and emerging markets. In his new position, Minet will focus on advancing the growth and positioning of Accor’s economy and midscale brands, catering to a broad spectrum of global travelers.
Elevating Global Brand Influence These key appointments reflect Accor’s dedication to enhancing its global brand influence and ensuring each brand’s continued success, differentiation, and performance above industry standards. The leadership of Benoît Racle and Jean-Yves Minet will drive strategic initiatives to boost guest satisfaction and loyalty across the company’s diverse portfolio. Accor’s Premium, Midscale & Economy division accounts for 90% of the Group’s hotels and resorts, representing more than 20 brands and over 5,000 properties in more than 100 countries.
Accor continues to solidify its position as a global leader in the Premium hospitality sector with powerhouse brands like Pullman, Swissôtel, Mövenpick, and Grand Mercure. In the Midscale & Economy segment, Accor’s diverse portfolio includes popular brands such as Novotel, Mercure, Adagio, Handwritten Collection, TRIBE, and ibis. The Group also excels in niche and regional brands like Grand Mercure, Mantra, BreakFree, The Sebel, Peppers, and the extended-stay Adagio and Living brands.
Renowned for its industry-leading service and hospitality excellence, Accor consistently sets the standard for the global hospitality industry..
