Wednesday, August 14, 2024 Accor Live Limitless (ALL.com) is set to return as the preferred accommodation partner for SXSW Sydney® 2024, reaffirming its commitment to supporting creativity, innovation, and culture. As part of this partnership, Accor will sponsor the event’s Platinum Badge and offer an exclusive ALL.
com Lobby Lounge experience for attendees at Tumbalong Park. SXSW Sydney 2024, scheduled from 14-20 October, will take place at the International Convention Centre (ICC) and various venues across Sydney. A highlight of the event will be Tumbalong Park, which will once again transform into a vibrant hub of creativity, collaboration, and connection as part of SXSW Sydney’s public program of free events.
Accor’s ALL.com Lobby Lounge at Tumbalong Park will be a must-visit spot for event attendees. This well-situated location will offer a unique space where guests can immerse themselves in the festival’s inspirational atmosphere.
The lounge will host a variety of programmed sessions, allowing visitors to listen, learn, and engage with the event’s dynamic content. For those looking to unwind, the lounge will provide a relaxing environment with a glass of champagne in hand, making it a perfect retreat within the bustling festival. Since its inception in 1987 in Austin, Texas, SXSW has become a major convergence point for technology, music, film, and creativity.
The festival made its debut in Australia in 2023, drawing participants and industry professionals from around the world to Sydney. Now in its second year, SXSW Sydney is set to continue that momentum, bringing together a packed program of speakers, ideas, and inspiration in the areas of Tech & Innovation, Games, Music, and Screen. Both SXSW Sydney and Accor share a mutual dedication to supporting arts, innovation, and culture.
Colin Daniels, Managing Director of SXSW Sydney, expressed his enthusiasm about the partnership: “We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024. This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting ALL.com Lobby at Tumbalong Park.
Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience.” Adrian Williams, Chief Operating Officer PM&E of Accor Pacific, echoed this sentiment, emphasizing Accor’s role in providing exceptional hospitality: “Last year’s event was a massive success and brought together many creative minds and industries to Sydney. Accor Pacific will be back this year to lead the way in providing exceptional hospitality at our ALL.
com Lobby Lounge and neighboring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.”.
