Wednesday, August 28, 2024 Accor expands across Australia with over 40 hotel partnerships and 5,500 rooms, while partners invest $450 million in transformative property upgrades. Accor, the leading hotel operator in Australia, has extended its partnerships with over 40 hotels, totaling 5,500 rooms, throughout the country. This move highlights the Group’s robust collaborations with some of Australia’s premier hotel proprietors.
Since early 2022, Accor Pacific partners have poured over $450 million into upgrading and modernizing their properties. Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said : “This significant investment is a direct commitment to our brands. It is a clear and strong affirmation of our partners’ confidence and trust in the quality and value of our brands.
” Accor has celebrated its 40th partnership renewal by securing a long-term franchise agreement with Silversea Investments. This deal will lead to substantial renovations at Novotel Sydney Parramatta and Mercure Sydney Parramatta, which will be rebranded as Novotel Sydney Rosehill upon completion. Managed by Trilogy Hotels, these properties are set to gain increased significance with the ongoing infrastructure developments in Parramatta and the upcoming Western Sydney Airport, scheduled to open in 2026.
The Sunshine Coast’s top five-star destination, Sofitel Noosa Pacific Resort, has renewed its partnership with Accor for its flagship Sofitel property. The resort will soon reveal plans for renovations aimed at further elevating its luxury status on Noosa’s renowned Hastings Street. Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said Accor’s network of more than 350 hotels in Australia had been built on the strength of the Group’s well-established relationships with international and local hotel owners.
“Accor has been operating in Australia for over 30 years now, and a feature of our outstanding relationships with owners is our commitment to ensure their hotels remain at the forefront of the market through elevated guest services, facilities and satisfaction. “We are privileged to have many long-term owner relationships, and our team is continually working with their hotels to ensure they deliver above-market performance. While owners may initially be attracted to Accor because of the strength of our global brands, loyalty and distribution channels, the level of local on-the-ground support has been an equally powerful incentive for owners to renew partnership agreements with us.
“We recently invested in providing even more operational support for our hotels, growing the number of operational leaders based in key cities across the Pacific region so that decisions can be made more quickly and resources allocated to where they are most needed. “We’ve developed the largest hotel management platform in the Pacific with more than 300 above property team members to help support and drive performance for over 200 managed hotels. We are the only operator to have dedicated operational teams with heads of operations based in Sydney, Melbourne, Adelaide, Perth, Hobart, Launceston, Brisbane, Gold Coast, Sunshine Coast, Cairns, Auckland and Fiji.
” Accor Pacific Chief Development Officer, Lindsay Leeser, said: “Separate to our managed network, we have developed the largest dedicated hotel franchise platform, with the largest franchise support team in the market, allowing us to work with franchise owners or third-party operators in a way that suits their business and investment strategies. We have over 30 years of franchising experience, and that really counts for owners operating in such a highly competitive market.”.
