Wednesday, August 21, 2024 Accor, a global hospitality leader, has bolstered its partnership with Worldwide Hotels Group by signing an agreement to introduce two new properties in Malaysia’s capital. Following refurbishments and rebranding, these properties will mark the debut of the Grand Mercure brand in Malaysia and add a stylish ibis Styles hotel to Kuala Lumpur’s dynamic hotel scene, both scheduled to launch in Q1 2025. In 2023, Accor launched a dedicated Premium, Midscale, and Economy (PM&E) division to provide focused expertise, accelerate growth, enhance performance, and deliver top-tier service to both owners and guests.
Strengthening its leading position in these segments across Asia, these two signings bring the total number of PM&E pipeline keys in the region to 46,802. As Malaysia’s first Grand Mercure hotel, the new Grand Mercure in Kuala Lumpur will offer an immersive experience that celebrates national culture and stimulates the senses. From arrival to departure, guests will be immersed in the multi-sensory experiences of Malaysia’s culture, design, and cuisine.
Conveniently located between the entertainment hub of Bukit Bintang and the vibrant Chinatown, the hotel will feature 325 elegantly appointed rooms, an all-day dining restaurant, a fully equipped fitness center, and a pool. Additionally, the hotel will provide versatile spaces for social gatherings and corporate meetings. Expanding the ibis Styles brand in Malaysia, the new ibis Styles in Kuala Lumpur will offer design-led, trendy, and affordable accommodation.
Situated in the bustling Bukit Bintang district, the hotel is just steps away from public transportation and within walking distance of modern shopping malls and diverse dining options. The hotel will offer 168 uniquely themed rooms, a restaurant and bar serving meals all day, a convenient self-service laundromat, and a state-of-the-art fitness area. “Kuala Lumpur is a strategic destination for Accor, and we are thrilled to bring our global brands to this high-potential location.
The growth of our premium, midscale, and economy portfolio in Malaysia is a testament to the recognition and trust consistently shown by our guests, investors, and hotel partners in the region. We remain committed to our expansion strategy, with a clear roadmap to consolidate our presence in Asia,” said Garth Simmons, Chief Operating Officer of Accor’s Premium , Midscale, and Economy Division in Asia. “Worldwide Hotels Group is a key partner, sharing our continuous commitment to transforming the future of hospitality.
Together, we will set new standards to ensure the long-term success of the two properties,” he said. Commenting on the signings, Carolyn Choo, Chief Executive Officer, Worldwide Hotels Group said that they are excited to strengthen the partnership with Accor. “This collaboration marks a significant milestone in our journey to enhance the hospitality landscape in Malaysia.
Together with Accor, we are confident in delivering exceptional experiences that reflect the unique cultural essence of Kuala Lumpur. We anticipate the opening of these properties in early 2025 and are eager to see the positive impact they will have on the local hospitality sector,” she said. Accor currently operates 24 hotels across five brands in Malaysia’s premium, midscale, and economy segments, including Pullman, Mövenpick, Novotel, ibis, and ibis Styles, with a robust pipeline of 11 more hotels in development.
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