Saturday, September 28, 2024 Aldar is revolutionizing Abu Dhabi’s tourism with a AED 1.5B investment, transforming hotels into luxury resorts through partnerships with global hospitality brands. Aldar, a prominent real estate developer, investor, and manager in the UAE, is playing a key role in Abu Dhabi’s transformation into a premier tourism and leisure hub.
Through strategic collaborations with renowned global luxury brands, Aldar is reshaping its hospitality portfolio to meet the growing demand for high-end experiences in the region. With an investment of AED 1.5 billion, Aldar aims to elevate its hotel assets into world-class luxury resorts.
This move aligns with the rapid expansion of Abu Dhabi’s leisure and tourism sector, where premium hospitality services are increasingly in demand. Part of this initiative includes welcoming two iconic global hospitality brands to Abu Dhabi for the first time. Aldar has teamed up with Hilton to rebrand the Eastern Mangroves hotel under the prestigious Waldorf Astoria banner.
Additionally, the Yas Plaza hotels and the desert resort formerly known as Tilal Liwa will be transformed under IHG’s Vignette Collection, offering unique, hand-picked experiences. Notably, the Yas Plaza hotels will become the largest Vignette Collection resort globally. In 2023, Abu Dhabi saw a remarkable 27% increase in hotel guests compared to the previous year, with international arrivals surging by 54%.
This growth is in line with the Department of C.
