NEW YORK (AP) — For some television viewers, size apparently does matter. that were considered bigger than average a decade ago. In time , manufacturers and retailers are rolling out more XXL screens measuring more than 8 feet across.
That’s wider than a standard three-seat sofa or a king-size bed. Supersize televisions only accounted for 1.7% of revenue from all TV set sales in the U.
S. during the first nine months of the year, according to market research firm Circana. But companies to go big for Christmas, Hanukkah and Kwanzaa have reason to think the growing ultra category will be a bright spot in an otherwise tepid television market, according to analysts.
The 38.1 million televisions sold with a width of at least 97 inches between January and September represented a tenfold increase from the same period last year, Circana said. , the nation’s largest consumer electronics chain, doubled the assortment of hefty TVs — the 19 models range in price from $2,000 to $25,000 — and introduced displays in roughly 70% of its stores.
“It’s really taken off this year,” Blake Hampton, Best Buy’s senior vice president of merchandising, said. Analysts credit the emerging demand to and much lower prices. So far this year, the average price for TVs spanning at least 97 inches was $3,113 compared to $6,662 last year, according to Circana.
South Korean electronics introduced its first 98-inch TV in 2019 with a hefty price tag of $99,000; it now has four versions starting a.
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