Flowers have always been symbols of joy, timeless in their ability to signify new beginnings, convey affection, and add a touch of whimsy and femininity. It is this enduring charm that has made the Spade Flower Jacquard collection a beloved staple of Kate Spade New York ’s design legacy. To honour its iconic status, the house is set to enchant shoppers with a vibrant pop-up at ION Orchard, where you can delight in immersive experiences and discover a new colourway for this season.
DISCOVER THE ESSENCE OF JOY Dressed in signature Kate Spade green, the pop-up invites you on a playful journey as you explore the theme What Does Joy Mean To You. Through a series of interactive stations designed to spark inspiration and reflection, you’re encouraged to share your personal interpretations of joy while discovering the brand’s latest offerings. This showcase brings to life the brand’s ebullient spirit and joyful approach to living and design.
This is especially evident in the Spade Flower Jacquard collection, with each bag featuring a distinctive floral motif that gracefully represents the owner’s elegance. EMBRACE A RICH HERITAGE Kate Spade New York’s collaboration with Limonta underscores the brand’s commitment to craftsmanship and tradition. Over a century old, the family-owned textile mill in Northern Italy lends a unique legacy to the Spade Flower Jacquard collection.
Known for its luxurious jacquard fabrics, Limonta ensures that each pattern is woven, not printed, creating a depth and texture that is both durable and refined. At the pop-up, you can explore the latest additions to the Spade Flower Jacquard collection, including two tote sizes, a flap crossbody and a shoulder bag with stylish curves. For a fresh take on a classic, don’t miss the new black multi-colourway, exclusive to the pop-up and available in stores after the event.
Evergreen favourites like the sand multi and burgundy multi bags will also be on display. HAPPINESS IN SPADES As you browse the collection, take a moment to enjoy the activity corners designed to ignite creativity and joyful conversations. Start with the massive flip board, where you can ponder and pick the aspects of joy that resonate with you most, then share them with everyone.
Next, grab a friend and head to the fisheye lens photo booth to capture some fun snapshots. You can also take home a printout of these happy memories, adorned with the signature Spade Flower motif. For those making a purchase at the event, there’s an extra special treat in store.
Personalisation is a big part of the Kate Spade experience, and the pop-up offers you the chance to add a unique touch to your new bag with a one-of-a-kind beaded charm created at the custom phone strap station. As a sweet finale, those who check in at all stations of the pop-up will be rewarded with a complimentary popsicle – a nostalgic treat that’s the perfect way to round off your joyful day. Immerse yourself in a world of joy at the Kate Spade New York Fall 2024 Pop-Up and explore the latest editions to the Spade Flower Jacquard collection.
Visit ION Orchard, Level 1 atrium, from now till Sep 11, from 10am to 10pm daily..
