One is known for its value for money, Northern roots and no-nonsense sausage rolls. The other is a who specialises in bringing luxury to the kitchen with her sumptuous recipes including luscious cakes and . But has described festive food range as a “rapturous riot of flavour” as she pairs up with the bakery to launch its first-ever Christmas advert.
Lawson, 64, luxuriates behind a nearly all-beige display of pastries, , mince pies, and cups of coffee arrayed on a table during the 40-second-long clip. The food is a world away from the spiced and brined turkey which Lawson is normally seen preparing for . In her distinctive drawl, she describes the selection, saying: “Succulent filling, creamy sauce, all wrapped up in the flakiest of flaky pastries, in one or both hands, say hello to the Greggs festive bakes.
” Lawson then cradles a chicken, sage and onion and bacon flavoured festive bake in each hand before taking a large bite out of one of them. The home, as well as the food, is given an appropriately Greggs-themed makeover with a blue and gold-coloured bauble dangling from a Christmas tree. The advert closes with Lawson telling the camera: “Sweet mince pies, aromatic gingerbread lattes, gorgeous Christmas lunch baguettes, the Greggs Christmas menu is back”.
Reports in recent days suggest that despite starring in the advert, Lawson had declined to endorse the chain’s well-known sausage rolls. However, Greggs said the reports were “inaccurate”, adding that the.
