Wednesday, August 21, 2024 Shanghai ushers in a new era of cruising with the launch of its first International Cruise Festival, offering global travelers an unforgettable summer adventure. The inaugural Shanghai International Cruise Festival launched on August 10 at Sea World in Shanghai’s Baoshan district , welcoming travelers from around the world to experience a vibrant summer adventure at sea. This festival, a key event in the first Shanghai Summer International Consumption Season, underscores the city’s efforts to boost consumption, elevate service quality, and establish Shanghai as a leading global consumer destination.
The event attracted notable attendees, including Shanghai Vice Mayor Hua Yuan and Deputy Secretary-General Liu Ping, who emphasized the city’s dedication to increasing international engagement, driving consumption growth, and supporting high-level development. “The cruise industry boasts a long chain, strong driving force, and high degree of internationalization, making it crucial to boosting domestic demand, unlocking consumption potential, and propelling high-level openness,” said Liu . During the event, industry giants such as Royal Caribbean , MSC Cruises , Adora Cruises , and Astro Ocean Cruise revealed the 2025 global cruise routes.
Additionally, China Eastern Airlines introduced its comprehensive air-cruise travel package, showcasing the integration of air and sea travel for a seamless journey. To enhance the integration of cruises with .
