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Hardy, versatile, and a uniform in everyone’s wardrobes, one can always trust denim to be part of a foolproof outfit formula. But just because it is a staple, it doesn’t mean it has to be boring. Look no further than Blackpink ’s starlet Jennie Kim, for evidence.

After all, since her debut onto the fashion scene, the Chanel ambassador and ‘ Mantra ‘ star has developed a denim formula that is both practical and fresh. Just recently, she took airport fashion to another level in a Chanel denim puffer and floral printed jeans, whilst finishing the look with a pair of fuzzy shearling lambskin earmuffs from the house. If anyone had any doubt that Jennie is a certified denim influencer, then her appointment as a Calvin Klein ambassador confirms this.



It was Calvin Klein who, by placing his logo on the back pocket of his jeans , made “designer jeans” a thing in the mid- ’70s, and the label has ensured that it has since stayed relevant by working with ambassadors from Kate Moss in the ’90s to Jennie in 2021. While it’s a delight to observe and fantasise over the trophy pieces that elevate Jennie’s wardrobe, her approach to denim is one that we can all try. Those on the hunt for new Jennie-approved denim should shop skater-girl silhouettes.

Or, look to these nine outfits for inspiration..

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