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When drivers invest in a car, longevity often becomes a top priority. Keeping a car for 15 years or more indicates not only quality but a commitment by the owner, revealing brands that provide both reliability and durability. A study by iSeeCars.

com examined over 929,000 vehicles from model years 1981 to 2009, sold between January and September 2024, to identify which cars are most likely to stay with their original owners for 15 years or more. The findings reveal that cars from specific automakers have a higher likelihood of being kept long-term, showcasing a strong commitment by owners to these reliable brands. Read also: Top 10 cheapest car brands to maintain long-term Here are six car brands that drivers are most likely to keep for 15 years or more, along with retention rates and comparisons to the industry average.



Toyota has built a reputation for dependability, which continues to resonate with car owners. With 5.6% of Toyotas held by their original owners for 15 years or more, it stands as the leading brand in long-term ownership.

This is 1.5 times higher than the industry average, reflecting Toyota’s stronghold on durability and value. Honda is another brand that owners tend to keep in their garages for over a decade.

With 5.3% of Honda cars remaining with their first owners for 15 years or longer, Honda ranks closely behind Toyota. Honda’s standing at 1.

4 times the industry average highlights its commitment to creating vehicles that offer reliability and enduring.

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