Who will come home from the 2024 Paris Olympics with gold medal(s) in tow? And who might come home with the kind of mega profile boost that launches careers in media, business and beyond? From Allyson Felix to Michael Phelps, many athletes have crossed the line from phenoms within their sports to worldwide sensations, often finding their way into the entertainment industry. Take Simone Biles, who stars in the Netflix docuseries “Simone Biles Rising,” and whose pop culture presence makes her far more than just the greatest gymnast of all time. (FYI: the second half of the docuseries will chronicle her return to the Olympics in Paris.
) By captivating audiences — whether it be with their eye-catching sports, enthralling TikTok adventures or deeply inspiring stories — a new generation of athletes is certain to create buzz in this Olympic cycle. Here’s a look at Team USA’s top contenders to become the next stars. Lee seized the moment and won the women’s artistic gymnastics all-around gold in Tokyo, keeping the coveted title in Team USA’s hands when expected winner Biles pulled out of the competition.
Now she’s back to help USA win the team gold with her remarkable uneven bar routine after competing on “Dancing With the Stars” and on Auburn’s NCAA team. The paralympic track and field star (and son of actor Bahar Soomekh) is a world record holder, motivational speaker, disability advocate and social media star — all at age 19. With a growing online presence, the young athlete and Angel City Sports co-founder, who is committed to the University of Southern California, is giving his followers a daily life update in the 100 days until he (hopefully) wins Paralympic gold .
The returning rugby player has built a social media army — 1.3 million strong on TikTok — giving behind-the-scenes looks at all things Olympian — including the comical Olympic Village cardboard beds. Breakdancing is making its Olympic debut in Paris.
Montalvo — aka B. Boy Victor — is already famous in the breaking world, and he’s set to go big alongside his sport. She’s considered the world’s fastest woman after winning gold in the 100-meter sprint at the World Athletics Championships in 2023, and Richardson’s popularity is rising just as quickly: She’s graced the cover of Vogue and is highlighted in Netflix’s “Sprint” docuseries.
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