The spring/summer 2025 beauty looks at London Fashion Week were real front row talking points. Whilst natural, genderless lines reigned on the JW Anderson, Erdem and Richard Quinn catwalks, it was all about glamour, colour and fantasy for Harris Reed, Simone Rocha and Tolu Coker. From tomboy chic to pinched lashes, Vogue debriefs the five biggest London Fashion Week beauty trends, sure to cause a stir from the runway to real life.
Tomboy chic Genderless beauty was a stand-out trend on the spring/summer 2025 runways and clean, natural-looking androgynous hair and make-up swept to the forefront of many a mood board. The clean girl’s cool older cousin, the tomboy aesthetic is distinctly devoid of harsh, barbie pink blush and and oil-slicked glow, noted in the beauty at JW Anderson’s show, where lead make-up artist Lynsey Alexander , “focused on elegant and handsome beauty”. A simple yet considered look, there was a stoicism to the eyebrows, which were brushed up for a bold masculine finish.
Alexander used the Merit Brow 1990 Gel Pencil , layered with the Merit Brow 1980 Volumising Pomade to tie it all together. Balance with a girlish pale pink lip. At Erdem, the natural beauty look was prepped to perfection using 111Skin’s cryotherapy treatment.
“We worked on the models for five to seven minutes, blowing cold air at minus 40 degrees onto their faces,” the 111Skin team explain. “We also used lymphatic drainage movements on the neck to re-energise, de-puff and re-contour the face. This techique also helps to shrink pores, and gives the skin a natural fresh glow.
After that, we used our under-eye and face masks to achieve an instant-result naturally radiant sheen.” Veil trail The ultimate hair accessory for a mysterious beauty look, Vogue clocked veils on both the Richard Quinn , and Roksanda catwalk. At the latter, Anna Cofone enveloped models’ faces in diaphanous fabrics.
“Roskanda referenced the artist Agnes Denes, who made a what field in Manhattan over forty years ago,” Cofone explains. “She wanted to bring this idea of rebellion and nature and find ways to emulate that into her silhouettes and patterns. We wanted to mirror that in the hair look with contrasting textures, from high-shine and dry tails of hair to create an illusion of wheat.
Then we added a separate veil.” Glitzy eyes Unorthodox wardrobe gems are to be expected on Chopova Lowena’s catwalk. But for the brand’s spring/summer 2025 collection, there were actual gems too.
Amid a playful array of neon paints, two-toned lips and starry eyes, Lauren Reynolds ’ bejewelled eyeliner stole the show. Not restricted to the lids, the make-up artist brought bling below the lash line to embellish the entire eye contour with mesmerising effect. A beauty look worth bookmarking for show-stopping glam come party season.
Paying homage to the domestic settings embraced by immigrant communities in the United Kingdom during the ’60s and ’70s, and the elegant glamour of her mother Olapeju Coker, Tolu Coker enlisted Bea Sweet to deliver her spring/summer 2025 runway beauty. “There was so much inspiration to draw from, including Tolu’s old photo archive and icons of the time like Etta James. We used eyeliner to create a sexy black and white graphic look, but one that’s still simple and accessible.
” she explains. ’60s beehives and voluminous blowouts were also back in full swing. Moulded by Efi Davies at Toni and Guy, wigs worn by the models were given a bouffant treatment, using plenty of backcombing, hairspray and salon pins.
With similar styling appearing on the runway at Bora Aksu , the SS25 shows made a strong case for “more is more” hair. Take a roller set and volumising hairspray to your roots to achieve the look. Pinched lashes Harris Reed opened London Fashion Week with a whimsical doll-like beauty look.
Lashes were pinched with tweezers (a technique also used on the Tolu Coker runway), and adjusted with a wooden spork to ensure that they were adequately separated, but not crunchy and lumpy. Individual extensions were added for elongated appearance. As for the eyeshadow? An ethereal blue colour was selected from a Charlotte Tilbury palette due to be released next year, while the glimmering golden bronze was chosen from the brand’s bestselling Queen of Glow Luxury Eyeshadow Palette.
At Mains, the fashion crowd was sent back to days binge-watching cartoons after school. Eyes were amped up with spiky, avant-garde lashes. “I wanted the models to resemble anime characters,” make-up artist Chiao Li Hsu said of creating the cartoonish beauty.
Preppy, but with a twist, the looks were a lesson in insubordinate style. Li Hsu also sketched vampy lips with Bobbi Brown pencils and plumping gloss . Nostalgic crimped hair came courtesy of Ali Pirzadeh, who gave pixie cuts and ponytails a Noughties finish that mimicked the fur motif throughout.
A must-try for make-up rebels, this bold glam is easy to replicate with Doll Beauty’s Chloe Elizabeth Faux Lashes, Bobbi Brown’s lip liner and your best crimping iron. Shimmery nails For Roksanda, a little shine went a long way. Creating a simple and sophisticated micro French tip, Georgia Rae applied each nail with coats of Bio Sculpture polish.
“When it comes to Roksanda, there’s always subtle, dark element to her collections. Influenced by the lip, we went for for a dark tip, micro-french in navy. It’s got a slight shimmer to it which is really nice because it brings a little bit of light to the look.
The second look was a really deep burgundy and on the models with deeper skin tones it looked absolutely divine”. Taking the concept of shimmer to new heights, tasseled talons were the look of choice at Simone Rocha. Session manicurist Ama Quashie lined the ends of each model’s fingertips with beaded tassels: think of them as the ultimate nail jewels.
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