Fashion isn’t just about style—it’s a reflection of culture, history, and innovation. For fashion majors, understanding the industry requires exploring its many dimensions. From iconic designers to the business of fashion, these books provide essential insights into the world of style, creativity, and commerce, offering invaluable knowledge for aspiring fashion professionals.
Also Read: 10 Lessons to Learn from the Book 'Awaken The Giant Within' 1. The End of Fashion By Tery Agins 'The End of Fashion' by Tery examines the business side of the fashion industry with fun anecdotes. The book includes detailed anecdotes about topics like the rivalry between Ralph Lauren and Tommy Hilfiger, fashion’s transformation from an elitist industry to one catering to mainstream consumers, and even a glimpse into the future businesses of fast-fashion brands like H&M and Zara.
The book also delves into the workings of Conglomerates like LVMH, telling the truth behind the manufacturing, retail, licensing, financing, and celebrity dressing style. 2. The Fashion Designer Survival Guide By Mary Gehlhar If you want to create your own fashion brand, this book is a must-read for you.
This ultimate handbook on how you can build your own fashion label from scratch has been put together by an experienced fashion consultant to help beginners. The book helps with how to create a business plan, how to source materials, and how to run a successful runway show. Plus, PR and marketing techniques, how.