1. A beloved Essence Lash Princess mascara , for anyone who wants that falsie look without having to glue lashes on. I mean, just look at the before and after photos.
And (!!!) it has over 252,000 5-star ratings!! Plus, it's under $5! BuzzFeed Shopping editor Emma Lord says: "Hello, that is my face above, because I bought into the hype of over 100,000 positive reviews and now I will never look back!! It doesn't get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time." Promising review : " Great coverage on the first swipe! I have been searching for a good mascara for months and have had no luck. I saw this was on sale and had good reviews, so I figured I’d give it a try.
I was really, really surprised most mascaras are goopy the first time you try time and end up getting all over I didn’t have an issue with this one, which was a pleasant surprise; the brush is fiber and not silicone; another plus for me. First swipe, I was shocked; it covered well and made my lashes look thicker and longer. I waited a few seconds and applied one more coat, and that was it! No need to keep going back over them.
I haven’t tried to remove it yet, but I’m very happy with it, and I think my search for the perfect mascara might be over!" — Amber Borah Get it from Amazon for $4.99 (available in two shades and in packs of three). 2.
And a smudge-proof eyeliner stamp if you just don't have the energy to attempt to get the perfect cat eye. This stamp makes it super easy to get the winged eyeliner look. It has two sides — one with a stamp and the other with a liquid eyeliner pen.
It comes with two stamps, one for each eye! Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it,' LOL, but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" — Samantha Lopez Get a set of two from Amazon for $14.98+ (available in three sizes as well as a combo set).
3. A tiny milk frother so you can get your caffeine fix at home while still getting that rich coffee shop creamy froth you love. If you need to save some bucks, you'll be able to still get a cup of fancy coffee at a fraction of the cost without even getting dressed.
Promising review: " Best frother that I've ever used...
very comfortable to use and powerful, too. Got this to replace another branded one that zonked out on me after only a couple of months. Love love this frother.
I use it to 'blend' my morning coffee with coconut oil . This frother is more powerful than my last. The stand is a nice little bonus to keep the frother off the table and from rolling off the counter.
The handle is very comfortable to hold. The back (if the label is facing you), has an index finger rest. I highly recommend this frother.
" — N. Duong Get it from Amazon for $14.99+ (available in 45 colors and three styles).
4. Plus, a bottle of pumpkin pie sauce if you want to skip the coffee shop and add some fall flavors — no matter what season it is — to your homemade cup of coffee. But why stop there? You can add it to ice cream, pie, or whatever you'd like — I won't judge! It's made without GMOs and without artificial preservatives or colors.
Promising review: "Best pumpkin spice ever. It's infinitely better than Starbucks; buy yourself a bottle of this and mix it in all your coffee. It tastes a lot more like pumpkin rather than pumpkin spice, but I think it’s a very good change, making the flavor much better.
" — Max Get it from Amazon for $14 (also available in a two-pack). 5. A set of satin pillowcases that you've likely seen all over your feed because they're soft on your skin and protects your hair from friction.
Reviewers also swear by them for acne-prone skin . Promising review: "My hair has never been better! I got this because of TikTok, and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning.
" — Aaron Key Get a set of two from Amazon for $9.99+ (available in five sizes and 39 colors). 6.
A vegan mini crossbody bag because it was featured on Oprah's Favorite Things list and you deserve a cute bag that looks luxurious without having to spend a ton. Plus, it's perfect for those days when you don't want to carry a bulky bag, like while you're sightseeing or running errands. Promising reviews: "This was a perfect purse for traveling.
It has three very spacious zippered pockets. I was able to carry my iPhone, AirPods, glasses (in their case), and mini coin purse that carries my cash, ID, and bank card. I loved that it had a long enough strap to wear it like a crossbody bag.
Good construction and material." — M. Steffes "I love this little bag.
It’s just small enough to hold everything you want to carry. The price is right, and it looks like an expensive bag ." — Sharon Pate-Martin Get it from Amazon for $29.
92+ (available in 24 colors). 7. An adorable toast night light so you can have a cute BFF to light up your room.
Plus, its legs can be used to hold your phone. Promising review: "Cutest little light I didn’t know I needed! The timer function is perfect for use as a night-light or as an indicator that it’s time for bed. Brightness is perfect, especially since you can choose to keep the front, back, or both lights on.
Battery life is fantastic. I’ve only charged it once since getting it, and it has been used every night . Would definitely recommend.
" — Tiff164 Get it from Amazon for $14.99+ (available in three styles and a plush version with an alarm clock). 8.
A pack of aromatherapy shower steamers if you don't have time to fill up your tub and take a long bath. You can still make your shower feel like a spa experience. Just allow one of these to fizz in the corner of your tub while you shower and you'll feel like you're miles away from all of your responsibilities — well, just for a little while at least.
Each set includes different scents to help relax, invigorate, or clear the sinuses. Scents include lavender, menthol-eucalyptus, vanilla, and pomegranate-rose. They're also nonslip, vegan, and cruelty-free.
Promising review: "I am in love with the shower steamer bombs. They smell so good in the package and even better in the shower. I do not have a tub for bath bombs, so when I found these, I was so happy.
Once I used them, I was overjoyed because they were so calming and relaxing, and I didn’t feel left out. Thank you for taking the time to think about the shower experience and making it better. I will be ordering more soon.
" — Stina Get a pack of six from Amazon for $16.99+ (also available in 12-, 18-, and 36-packs). 9.
A very popular and affordable pair of wireless Bluetooth earbuds , because they have over 242,000 5-star reviews, and reviewers say they're just as good or better than AirPods. Plus, they're waterproof and provide hours of listening time on a single charge. A single charge provides over six hours of usage, and the rechargeable case can have them fully juiced up in under two hours.
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" — Kate Arnold Get it from Amazon for $24.
99+ (available in five colors and two sizes) — don't forget to apply the coupon to save 10%! 10. An abstract handmade ceramic vase to add some personality to any boring space — because you deserve some fun art in your life. Promising review: "This is my favorite vase! It's beautiful for a centerpiece on my dining table.
Love the print, the quality, and the size. Very unique. Already received tons of compliments.
" — Laura Demetrious Get it from Amazon for $19.99+ (available in three styles and a two-pack). 11.
Or a unique, curvy ceramic vase because a basic vase just won't do to display the fresh flowers 💐 you picked up during your latest Trader Joe's run. Promising review: "Stunning! This looks like it could be sold at West Elm for sooo much more. It’s such a steal, feels quality, and gives your arrangement such a striking look.
" — Rachael S. Get it from Amazon for $13.45+ (available in four colors).
12. A super cute magnetic cloud key holder so you'll never lose your keys again. This key holder won't ~cloud~ your day and will add something whimsical to your wall.
Best of all, there's no installation required! Promising review: "So, yes, TikTok made me buy this, but so far, I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys, and so far, it's holding strong.
I hung it with Command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office ." — D.
Carter Get it from Amazon for $7.68 . 13.
A SipCaddy wine and beer holder for anyone who likes to sip on wine or a mocktail during their bath (or shower — not judging). Your "me time" should be special and luxurious — so go ahead and grab a fancy glass and fill it up with your fave drink. Promising review: "Such a simple idea; how is this just coming into my life now? I didn't think showers could get any better, but now I have a brew/wine within reach at all times.
Really helps take the edge off after a long day. The thing is way sturdier than you'd expect. I've tugged on it, and it's not going anywhere.
The slotted design allows you to use stemmed wineglasses, too. A truly perfect product. This piece of plastic is working as hard as my therapist and I stan.
" — Steven Get it from Amazon for $12.95 (available in six colors). 14.
A faux leather belt that looks similar to a popular Gucci belt design, without the hefty price tag. This will add some personality to any outfit — pair it with jeans, a skirt, or use it to ~pull~ together a flowy dress. Promising review : "I'm so excited about this belt for the price.
It's good quality for the price, fits well, and has a designer look without really looking like a tacky knockoff. I give 5 stars!" — kalyjo Get it from Amazon for $14.99 (available in sizes XS–XL, 10 colors).
15. Laneige's Lip Sleeping Mask so you can wake up to softer, smoother lips — there's no need for an over-the-top beauty routine, just slide this on your pout before bed! You'll be amazed at how hydrated your lips will feel by morning. Promising reviews: "Love this lip mask! Smells amazing! The best smelling one by far and is not too sticky, just the right texture.
Keeps lips hydrated for hours! " — aaloveshorses "I love this lip mask! I have always struggled to find a lip product that would keep my severely dry lips at bay, and this is the product! I have been using this for the past few weeks, and I have never had such plush, smooth lips. I wear it at night and sometimes during the day, depending on what I am doing. If you struggle with dry lips, I highly recommend you give this a try.
" — Holly2176 Get it from Amazon (available in seven scents) or Sephora (available in four scents) for $24. 16. A set of fancy gold embroidery scissors because they'll make any boring tasks you use them for feel wayyy more chic.
Promising review: "The scissors are so sharp! I bought them for their beauty, but they quickly escalated to my favorites . I crochet daily and like to have scissors in all of my work areas. These are perfect!" — Yolanda Austin Get it from Amazon for $13.
70 . 17. Hill House's iconic Ellie Nap Dress which is exactly how it sounds — a dress so comfy, it'll feel like PJs.
But don't let its extremely soft and laid-back vibe fool you — it can totally be dressed up and it's stylish enough to wear to just about any event. Promising review: "Y'all weren't kidding. Man, this is a comfortable dress! My first Ellie arrived on the hottest day of the year in Southern California.
This dress is just gorgeous and fits like a dream — it's the perfect length, the details are amazing, and the fabric is so lightweight (but not sheer). It's absolutely perfect. Can't wait for my second Ellie to show up in a few weeks!" — Alexandra Get it from Hill House for $150+ (available in sizes XXXS–XXXXL and 24 designs — not all styles available in all sizes).
18. A tartan blanket scarf for those times when the weather is super confusing, like between seasons. This is small enough to fit in your purse so you can whip it out if it gets chilly.
Plus, it's super cute and cozy. Promising review: "I'm in love with this scarf. Colors are lovely.
It's very soft. And it's huge. We had supper out, and they had the AC on, and I was freezing; I realized, duh, it's a BLANKET scarf.
So I took it off, unfolded it, and wrapped it around my shoulders and arms and was impressed at how much coverage I got from it. Already hunting for another color." — Emily LePinnet Get it from Amazon for $17.
89 (available in 11 colors/designs). 19. A cozy faux fur throw blanket so you can stay warm on a chilly night.
Plus, reviewers say it's soft, feels luxurious, and their cats and dogs love it, too! Promising review: "As soon as I unwrapped the blanket from its packaging, I knew two things: 1. I did not want to share my new blanket and 2. I was definitely going to have to share my new blanket.
😂 I’ve only had it a few days and whenever I leave it on the bed or couch, my dogs instantly curl up and claim it as their own. It’s just SO soft, I really can’t blame them! It’s perfect to sleep with because it keeps you warm but doesn’t overheat you! I’m very picky when it comes to sleeping temperatures so this blanket is definitely a winner in my eyes." — Alexia Ferra Get it from Amazon for $16.
99+ (available in eight colors). 20. Plus, a very realistic-looking tortilla blanket that you can wrap yourself up in like a cozy burrito and have the most epic nap ever.
Promising review: "Ok, this blanket is AMAZING!! It's so so soft and looks great! It is a hilarious gift (to myself!!!). I'm gifting this thing to all my friends for Christmas. I LOVE IT.
" — melissa Get it from Amazon for $19.99+ (available in four sizes, as well as five other designs). 21.
A boho-inspired macrame hanging plant holder to show off the one plant you've actually managed to keep alive. Promising review: "I bought this product as a gift and I am so happy with the quality. The plant hanger is well made and looks sturdy.
It holds even smaller pots securely. I will be buying more for myself and for other gifts. Can't say enough good things about this product!" — Amazon Customer Get it from Amazon for $9.
99+ (available in four colors and as a set of two). 22. A mesmerizing glass cake stand because it looks so stunning, you might just want to bake more (or at least display muffins from your fave bakery).
You can also use it for fruit, candy, or just stare at it like I've been doing for wayyy too long. 😍 Promising review: " Freshly baked goods in these beauties make my kitchen look like a darling bespoke pastry shop, and that simple pleasure has lifted my spirits greatly . They are beautifully crafted by a glassmaker in Ohio and right out of the image of a picture-perfect retro kitchen.
Love." — ginandjuniper Get it from Food52 for $47+ (available in three sizes, with or without a glass dome, and in seven colors). 23.
A rose quartz roller and Gua Sha set so you can treat yourself to a relaxing spa treatment every day without having to step outside. This can help reduce puffiness and wrinkles. Plus, it's one of those routines you can do while watching TV, so you can unwind before bed.
Promising review: "I’ve had two other jade rollers that both cost about $15 for just the roller — and they were both garbage compared to this one. The jade rolled unevenly; the metal parts kept falling apart. I was fine with it because, well, they’re cheap.
I lost my last one and went to order a new roller, and this one was a set for the same price as just a roller, so I gave it a shot. Huge difference in quality! This set is amazing, the roller well-crafted, the quartz smooth and rolls well without any scraping noise. Highly recommend.
" — Ro R Get it from Amazon for $7.99+ (available in four styles). 24.
A tube of Glossier's Cloud Paint because it's an easy and buildable gel blush that'll make your skin glow. It's lightweight and contains special "blurring pigments" so your pores will be less noticeable. And, it won't look streaky or chalky.
Promising review : "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day.
I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl.
I may never go back!!!" — Felicia Get it from Glossier for $22 (available in 10 shades). 25. A rearview mirror decal to remind you that you're gorgeous.
You'll get a boost of confidence when you get in your car, just please don't take your eyes off of the road! Lizey Mae is a small biz based in Provo, Utah that sells cute decals and stickers with affirmative phrases. Promising review: "So cute. Every time my friends get in my car and discover the decal, they get so happy.
I love it." — Christina Rikkers Get it from Lizey Mae on Etsy for $3+ (available in four phrases, various colors, and packs of three). 26.
A splurge-worthy towel warmer you'll wish you purchased sooner. You can wrap yourself up in a warm towel after a shower or bath — it's like the spa, but in the comfort of your own home. It fits two large bath towels at a time (getting out of the shower will never be the same!) and you can program the heat in 15-minute intervals up to an hour.
Promising review: "Absolutely love this warmer. I got this as a Christmas present for myself and use it every time I shower. It is definitely worth the price.
I usually put clothing inside first, unravel a towel and place it in next, then turn the warmer on before I shower. In 15–20 minutes, the towel is HOT. If you’re contemplating purchasing this warmer, do yourself a favor and submit your payment ASAP!" — Brittvny Thomvs Get it from Amazon for $139.
99 . 27. A cute knit mug sweater that'll protect your hands from your hot coffee.
Plus, reviewers say it's well-made and can help keep drinks warmer for longer. Nandy's Nook is a woman-owned small biz based in Georgia that sells drinkware, cup cozies, towels, and more. Promising review: "I was so pleased with these cozies.
They are very well made. They were packaged beautifully and the materials were top quality. The buttons, especially are a treasure.
I love both of the ones I ordered and use them all the time. They keep my tea piping hot for a long time and are so easy to use. Great product! — crokev6 Get it from Nandy's Nook on Amazon Handmade for $12.
95 (available in eight colors and a two-pack). 28. A jar of Fly By Jing's Sichuan Chili Crisp because it's a savory, crunchy sauce you'll want to put on everything — and I mean everything.
Reviewers have used it on veggies, fruit, meat, noodles, and even ice cream! Fly By Jing is an Asian woman-owned small business that makes sauces, seasonings, and dumplings featuring flavors from Sichuan. Here's why BuzzFeed Market Writer Brittany loves it: "Ever since my sister introduced me to this life-changing condiment, I've slathered it on pretty much everything I could think of — from roasted vegetables and noodles to seafood and popcorn. It's got a kick, yes, and while I'm a big fan of spicy food, the thing I love most about this chili crisp is that it also has a great flavor that doesn't get overpowered by the heat, which happens with so many other spicy sauces.
That deep, savory flavor comes from ingredients like fermented black bean, shallots, mushroom powder, ginger, and seaweed, so it's no wonder it's become my go-to pantry staple when I want to zhuzh up my dinner in a matter of seconds. PS: Some people even swear by it as an ice cream topping!" Get it from Amazon for $8.98 or from Fly By Jing for $15 (also available as a monthly subscription for 20% off).
29. A unique snail soap dispenser because it'll make the mundane task of washing your hands a bit more fun. Promising review: " I LOVE this snail.
I mean, I knew he was gonna be cute. I was excited to get him in the mail, but the amount of joy he brings my household is ridiculous. This is one of my favorite things about my kitchen, and I have a damn cute kitchen.
He isn't incredibly sturdy, but he doesn't need to be, and for the price, I have no qualms. He doesn't hold much soap at a time, but again, he makes us so happy that we literally could not care less. I named him Frank, and I smile every time I wash dishes.
We even catch ourselves thanking him and saying hi to him now and then. 10/10 just buy the snail." — Amazon Customer Get it from Amazon for $8.
99 (available in three colors, as well as a set of three, and a penguin version). 30. A cozy retreat jigsaw puzzle so you'll have an activity to keep you busy while you hibernate during the grueling winter months.
🥶 Promising review: " This puzzle was everything I imagined for a nice night indoors . Made some tea, put on a Christmas movie, and got to work. The pieces are larger than you think so work on the ground or a larger table.
Worked on it for two days, and it was so calming after a busy week ." — Victoria Get it from Amazon for $20.43 .
31. An affordable back and neck massager to help ease the tension from sitting all day. It's perfect for anyone who WFH, so you can fit some self-care in between Zoom meetings.
This bestselling "selfie massager" has a unique design that allows it to reach places that would typically result in discomfort and weighs less than a pound. It can also be used on your back and feet and is BPA-free and hypoallergenic. Promising review: "The ergonomic design of this is really quite ingenious.
There are so many ways to use this product to relieve tension pretty much anywhere on your body. I enjoy that it’s lightweight and easy to use. I also like that it is able to reach parts of my back that other massagers can’t, and I can control the amount of pressure I want.
I bought one of these for myself, and then I bought one for my mom. She loves it, and my dad has been caught using it more than she has! They even took it with them on vacation. Overall, it is a great product.
Well designed and useful." — fallofshadows Get it from Amazon for $19.98+ (available in five colors).
32. A fabulous hand-painted tea kettle because it'll make tea time so much fancier — like those over-the-top one's you might've had as a kid. Even when you're not using it, you'll want to leave it on your counter because it looks like a work of art.
Kaushalam Creations is a small biz based in India that makes stunning hand-painted kitchen accessories, from bowls and trays to tumblers and spice containers. Promising review: "All I can say is WOW! It’s so beautiful and shipped quickly. I am very proud to own such a beautiful, fine teapot.
I can imagine owning it for a very long time." — Pauline Orr Get it from Kaushalam Creations on Etsy for $55+ (available in stainless steel or aluminum). 33.
A pack of paw-fectly adorable cat socks to make any outfit pop. And just look at the cat-tastic ears! How can you resist? Promising review: "These little cuties are absolutely my new favorite socks ever. They’re very soft, surprisingly warm, and true to the seller's photos; the colors are exactly as shown.
I love that they’re a nice crew length, perfect for just peeking out the top of your boots. ❤️ They arrived on time and in good packaging, and honestly, they are my favorite impromptu purchase I’ve made in quite some time . If you like cats and/or fun socks, these are for you!" — Michelle Allen Get a pack of five pairs from Amazon for $11.
99+ (available in 17 styles, designed to fit women's sizes 5–8). 34. A custom pet necklace if you're obsessed with your little fur ball and want to carry them with you wherever you go.
Unlike similar jewelry, this is pretty affordable. And, the image will look like a sketched portrait — so chic. Just send in a photo to have it replicated on a charm! Mignon and Mignon is an Asian, woman-owned small business based in LA that makes a wide range of personalized jewelry.
Promising review: "I can’t believe the value of this necklace, incredibly kind customer service, a beautiful work of art of my fur baby! This is such a special product! A must buy, I’ve gotten so many compliments! " — Ashley Cook Get it from Mignon and Mignon on Amazon Handmade for $23.50 (available in three colors and six fonts). 35.
A Fake Halo nail polish for a quick but fab mani without having to go to the salon. This holographic lacquer has a magical rainbow effect that changes and shifts in the light from different angles. Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin, who sees nail polish as a "symbol of rebellion" and considers the brand's *gorgeous* products to be "wearable art.
" Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color.
The way the light dances off of my nails, the sun shining off the polish, and the prismatic glitter have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well.
We love this polish and will be picking out a few more. This is the ONLY polish that we use now." — Johnine L.
Get it from Mooncat for $15 . 36. A 45-piece scrunchie set so you can have a ton of options.
Let's be honest, scrunchies get lost like socks — so, you can never have too many! This set will (hopefully) last a long time. Promising review: "If you're wanting a varied array of colors, THIS is the option for you! I have yet to find something that doesn't have a matching scrunchie! Seriously, this is like Mary Poppins' bag! They are super soft as well and are tight enough without being too tight . Definitely a HUGE bargain!!" — Wanda W Get the 45-piece set from Amazon for $7.
99 (also available in a 55-piece set). Me to you: Reviews for this post have been edited for length and clarity..
