Fun fact: Amazon has an "Internet Famous" section curated with TikTok-viral products. Here are a few of the current ones so beloved by reviewers that they are *definitely* worth the hype: 1. Catrice "Instant Awake" Under Eye Brightener , a color-adapting holy grail product so effective and lightweight that it will survive all the HEAPS of sweat this summer is putting us all through.
The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "I was skeptical but man oh man, this is GOOD! This is great for those no makeup days. Even though it appears pink, if you have dark circles you will fall in love with this! I can't wait to use this all summer and not have to worry about wearing foundation to even out my concealer color.
I can put this on and go!" — Samantha Reschke Get it from Amazon for $6 (available in two shades). 2. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray-Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year.
These are especially handy because you can match the subtle prints to whatever 'fit you're wearing! Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" — Jessica M Get a pack of three from Amazon for $14.99 (clip the $5 off coupon on the porudct page for this price; available in seven sets, as well as two-packs and individual pairs).
3. Or a set of retro-style rounded square aviator sunglasses to make you look like you fell out of an '80s action movie, but in the chicest way possible. Promising review: "These sunglasses are so great, I love them.
They are super lightweight, and they look amazing. The shape and fit are perfect, and they are very comfortable. They are great because they are so inexpensive you don't have to worry about them, but they are also well made and of good quality.
Highly recommend if you want a nice pair of sunglasses that don't cost a fortune. " — Amazon Customer Get it from Amazon for $12.73 (available in 15 styles).
4. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out. Promising review: "This toner is hyped for a reason — it's the best.
It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." — Aurelia Get it from Amazon for $16.
39 . 5. An absolutely darling, cult-fave V-neck one piece with chic shirring detail to add some dimension to a classic cut.
This little number is so beloved by reviewers that it's earned over 20,400 5-star reviews. Promising review: "I recently purchased this one-piece swimsuit, and I couldn't be happier with my choice. The fit was absolutely perfect, hugging my body in all the right places without being too tight or too loose.
The quality is exceptional, with sturdy stitching and fabric that feels both luxurious and durable. Most importantly, I felt incredibly beautiful wearing it. This swimsuit is a fantastic blend of comfort and style, and I highly recommend it to anyone looking for a swimsuit that makes you feel confident and stunning.
" — Sam Blanchard Get it from Amazon for $35.99 (available in women's sizes XS–XXL and 33 colors). 6.
Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum , which finally answers the question of, "What if a high-quality priming moisturizer could also punch the UV right out of the sun??" This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun's rays. Promising review: "I've gone through several sunscreens to wear with makeup, and this has been the best for me. I'm a simple girl.
I apply this with vitamin C cream, let it absorb, and then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, with no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection.
" — Emily Haynes Get it from Amazon for $13.36 . 7.
Or a splurge-worthy bottle of EltaMD UV Clear Face Sunscreen reviewers attest is worth every damn penny — this sensitive skin-friendly formula is lightweight, nongreasy, and doesn't leave a white cast. And because it is determined to be the Ultimate Sunscreen Of All Time, it's also made to help protect and calm rosacea, hyperpigmentation, and acne-prone skin 🙌. Promising review : "TikTok made me buy it.
Recommended by at least three TikTok doctors (real ones, I promise) and was pleasantly surprised. Not greasy, no white cast, and doesn’t irritate my oily skin." — Victoria Caboa "Because I have hated just about every facial sunscreen (especially you, Supergoop, lol) I’ve ever tried, the price for this product is honestly worth it.
Doesn’t feel greasy, oily, or silicone-y. Doesn’t leave a white cast. Doesn’t have a strong odor.
It really just feels like I’m putting another layer of moisturizer on. If I go out with only this SPF with no makeup, my skin looks nice, dewy, and moisturized, but never oily or greasy. Most importantly, this keeps my rosacea in check!" — Christina Chetwood Get it from Amazon for $40.
85 . 8. Essence's Lash Princess mascara , because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara.
This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real." Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and hesitant, but I saw some reviews saying how awesome this was.
I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back." — patrick hauk Get a pack of three from Amazon for $4.
99 . 9. Eos' Shea Butter Vanilla Cashmere body lotion , which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil.
Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance.
Very relaxing. " — Dragonheart Jo Get it from Amazon for $8.98 .
10. Kahi Wrinkle Bounce Hydrating Multi-Balm , a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect.
Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!! ! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing.
I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" — Kristy Get it from Amazon for $22.95 (available in five styles). 11.
An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual. Promising review : “If you use St.
Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading.
Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used !” — Amazon Customer Get it from Amazon for $9.
97 (available in 16 styles). 12. Plus, Tanologist's "Flawless Tanning Mitt," a washable, suuuper beginner-friendly fake tan applicator to get a smooth, streak-free tan on the first try.
It even has a water-resistant barrier to prevent your hands from getting tanner on them and getting all ~mismatched~ with the rest of you. Promising review: "This mitt is a must-have if you are looking to get an even spread of your sunless tanner. It is a soft and luxurious material that is easy to wash and are for.
" — Anna Sutton Get it from Amazon for $4.98 . 13.
A bottle of Color Wow Dream Coat Supernatural Spray designed to work on all hair types to give your blowout the smoothest, most frizz-free styling of its *life*. If your greatest enemy is summer humidity, this little bottle is about to be your secret weapon. Bonus: you only have to spray it once every three shampoos for it to work, so it'll last you a *long* time.
Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. Promising review : "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations.
I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" — Amazon Customer Get it from Amazon for $12+ (available in two sizes). Psst — you can also get this in an "extra strength" version and a curly hair version! 14.
Good Molecules Yerba Mate Wake Up Eye Gel , a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Good Molecules is a small business that specializes in affordable skincare products. Promising review: "I love this product and have noticed a huge difference when using it consistently.
I am on the younger side and don’t have the worst under eye bags, but on those occasional mornings where my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." — Hayden Smith Get it from Amazon for $5.99 .
15. A deep V-neck bow-tied mini dress so darling that it's about to become a whole summer scene stealer, sorry not sorry in advance to all the other cute humans out there!! Promising review: "I love how this dress looks on me! It showcases the waist very nicely, and I also love its design and how the sleeves are longer and flowy. It's lightweight and perfect for the summer .
I bought it in the mint green color, which I love, but I'm definitely going to buy it in some other colors." — Roksolana Salamakha Get it from Amazon for $35.09 (clip the 10% off coupon on the product page for this price; available in women's sizes S–XL and 21 styles).
16. Plus, a sleeveless "spaghetti" scalloped dress with such a blend of classic and modern style that it will make the perfect Signature Vacation Dress wherever you roam. (Just *think* of the Instagram opportunities!!) Promising review : "I think this is my favorite clothing purchase from Amazon, ever.
Incredibly comfortable, attractive, well made, everything. If you’re on the fence, I encourage you to go for it." — KerriLynn Whitehead Get it from Amazon for $39.
19 (available in women's sizes S–XXL and 12 styles). 17. Sol de Janeiro's aluminum-free "Rio Deo" refillable deodorant — because yes, that yummy sunshine pistachio caramel "can't put my finger on it, but I'm obSESSED" smell from their cult-favorite skin-firming Bum Bum Cream is now available for your armpits.
Everyone raise a glass to celebrate (REAL high, so we can all get a whiff of summer ☀️☀️😋). Reviewers also love this because it's designed not to leave any white residue or deodorant stains on clothes. Promising review : "New favorite aluminum-free deodorant.
I saw this and decided to try based on good reviews , plus I love the scent of the Bum Bum Cream by this brand. Let me just say, this stuff is amaaaazing! It smells just like the cream, and it WORKS. I ’m a trauma ICU nurse, and it worked better than any other natural deodorant I’ve ever used, for my whole shift.
I keep smelling my armpits like a weirdo too lol. BUY IT!" — Anne T. Get it from Amazon for $16 (available in three scents).
18. Plus, Sol de Janeiro's Hair And Body Fragrance Mist — turns out the obsession with the smell of Bum Bum Cream is so wild that they just straight up bottled it up for everyday, anytime use. Promising review: "The hype off TikTok is real about this scent.
It’s very warm and vanilla-smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the bandwagon with this one.
" — Karli Bullins Get it from Amazon for $24 (available in five other scents). 19. A popular, super affordable pair of strappy support sandals made with a memory foaming yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity.
Promising review : "I bought them to lounge around the pool and ended up wearing them all the time . They are comfortable, cute, durable and fit how they are supposed to. I like my flip flops a little on the squishy side, and not hard as a rock.
These have just the right amount of squishy and support . I would buy these again and for a friend. Not to mention, the price is great .
" — Laura Oftedal-Flores Get it from Amazon for $13.99+ (available in sizes 5–11 and 29 styles). 20.
Neutrogena T/Sal Therapeutic Shampoo , which relieves scalp build-up from dandruff, scalp psoriasis, seborrheic dermatitis, and even dry shampoo use like nobody's business. Bonus: thanks to the salicylic acid in the formula, this shampoo continues to work and provide relief hours *after* you shampoo with it. Major haircare flex.
Promising review: "This stuff really helped eliminate the dry flakes I was having. Every once in a while, my scalp goes through a period where it’s just so dry and itchy. I use this stuff once and it’s drastically improved! I used to use the scented one, but honestly, I really dislike the smell.
When I found this scentless one, I was so happy! It really works, trust me. " — Amanda S. Get it from Amazon for $7.
32 (available in different sizes). 21. A breezy long-sleeve crochet swimsuit cover-up so versatile and chic that you'll be planning entire vacations just for a chance to show it off — reviewers especially love that this is a near-perfect lookalike for a similar, more expensive version, and that this comes in so many more colors.
🌈 Promising review: "A must-have! This cover-up is perfect! The sleeve length is dreamy. Truly, I've been looking for a cover-up like this since my teens and nothing was ever just right. If you're on the fence, just do it! Material feels nice.
It is a smidge heavy to me, but it will be perfect for the evenings around the pool or on the beach." — Keirsten Get it from Amazon for $29.99 (available in women's sizes S–XXL and 22 styles).
22. And a "beach blouse" for an easy, breezy cover-up that still lets the world admire just how! darn! cute!!! your swimwear is, and won't overheat you in the sun. Promising review: "I want to live in this.
One of my favorite shirts ever. I want it in every color. It’s simple, comfy, and pretty.
" — Mandy Get it from Amazon for $19.99 (available in one size and 27 colors). 23.
SkinSmart Facial Cleanser Spray designed to target bacteria that causes acne and blemishes *without* drying your skin. This is a boon for busy, sweaty summer days — reviewers swear by it as a quick and effective "spray and go" fix, no scrubbing required! Promising review: "I have ordered this twice now . If my skin is breaking out I just spray this on after washing my face and let it air dry .
It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation.
After a few days of this, my skin started clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues.
" — SaraSmile11 Get it from Amazon for $17.46 . 24.
An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. Promising review: "LOVE.
It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much.
HIGHLY recommend!" — Cheyenne Get it from Amazon for $18.39+ (available in women's sizes XS–XXL and 21 colors). 25.
And a crisscrossing sports bra with all the support, style, and breathability of the Lululemon version at a *fraction* of the price. Promising review: "I am super pleased with these sports bras — I have purchased three colors so far. What I like about these bras is they really hold the girls well during, let’s say, jumping jacks or jogging in place (I do workouts to DVDs), but they don’t smoosh your ches t.
Pads are supportive and don’t travel around the inside sleeve. I have little up-and-down movement and no side-to-side movement. These bras look like they will last for some time.
Worthwhile and affordable purchase." — D. Lowery Get it from Amazon for $21.
99 (available in women's sizes XS–3X and dozens of colors). 26. Kinetic Sand , a delightful ~magic~ sensory toy that flows through your fingers like actual sand, but holds a shape, doesn't stick to things, and doesn't dry out.
It's like infinite sand castles and beachy shenanigans in one little package. Promising review: "This sand is great for indoor sandboxes. It molds well and cleans easily and it stays the same consistency for years.
I know this because we’ve had some of ours for that long. It’s also great for sensory stimulation and can entertain my son for a long time, which is rare for him unless it’s an electronic. I like the educational aspect of it and the durability.
" — Nef Get it from Amazon for $14.31 . 27.
An adorable, roomy duffel bag that's practically *screaming* "take me on a weekend trip" — people compare this durable, water-resistant option to Herschel's duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase. Bonus: it's small enough to use as a "personal item" on flights!! Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc.
, and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down . Very cute. It also has some inside mesh pockets to help separate things better.
If you thinking about it, just buy it! You won’t regret it." — Sarah Brackenrich Get it from Amazon for $19.99+ (available in dozens of colors).
28. Plus, a wildly affordable, ridiculously chic five-piece luggage set complete with three hardside suitcases, a weekender duffel, and a toiletry bag. Time for you to finally audition for the role of Person Who Has Their Life Together At The Airport and hope you make it to the gate in time to land the role.
😎 Promising review : "This is a basic set that really gets the job done. They look great and the various sizes in the set give a lot of flexibility, depending on travel plans. It’s always nice to have a matching set to locate on the airport carousel.
" — Suzanne Barnhart Get it from Amazon for $189 (clip the $10 off coupon on the product page for this price; available in eight styles and smaller sets). 29. A delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.
Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products. This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!). Promising review: "I cannot stress to you enough how much better this simple little tool has made my quality of life during summer in Ohio.
It rains a lot. There are a lot of mosquitoes. I have horrific allergic reactions to mosquito bites.
We're talking bumps swelling to the width of softballs within minutes of the bite. This tool doesn't make those bumps go away, but it stops the itch IMMEDIATELY. I was a huge skeptic; how could a little suction cure this agonizingly itchy allergic reaction? I'll be honest.
I still really don't know how it does, but it provides instant relief that no pill, cream, or injection ever has ever achieved for me . If you live anywhere where insect bites are common, you need to own one of these." — Customer Get it from Amazon for $9.
95 . 30. A pair of metallic cowboy boots you can get in so many colors that it'll be all too easy to get your "yeehaw" on and jump on the bandwagon for this year's hottest boot trend.
Promising review: "These boots are exactly what I was looking for. Bought the white ones too. The red was so nice and I got a lot of compliments! The price was great as well.
Comfortable to wear." — Cosmic Chica Get them from Amazon for $36.95 (available in women's sizes 5.
5–12, in Wide sizes, and 32 styles). 31. And/or a pair of classic Crocs , because your feet deserve the timeless comfort of god's favorite clog.
After all these years of Crocs earning their place as the most divisive fashion trend of all, there is no denying their breathable, ridiculously lightweight, waterproof majesty. MORTALS!! SUBMIT TO ITS COMFY WHIMS!!!!! Don't forget to accessorize them with your own Jibbitz charms ! Promising review: "The hype is real! I used to think Crocs are just so ugly! But after seeing so many friends wearing them, I finally had to try, and wow, they are really comfy and versatile. I took them camping, and I hiked and went into the lake with them! Just so comfy and so easy to wear.
I easily slip them on when needing to walk my dog. I can see why so many people are obsessed with them !" — Denise M. Get it from Amazon for $40.
69+ (available in women's sizes 4–19 and dozens of styles). 32. Aquaphor's Healing Balm Stick made with avocado oil and shea butter to soothe all those dry, cracked spots that pop up on your human body.
This is perfectly portable so you can get relief on the go! Promising review : "RUN to buy this, I repeat...
RUN. I bought one of these about two years ago, and it’s STILL going strong. Aquaphor is amazing.
We all know that . But, the convenience of having it in a tube is life-changing. It truly is as easy as one, two, three.
It can easily be applied to anything you could possibly need. I’ve used it on brand new tattoos, dry/chapped skin (hands, feet, legs, lips etc.), and the edge of my hairline to protect my skin from hair dye! " — Tara Fossa Get it from Amazon for $10.
47 . 33. A classic vegan leather JW Pei purse perfect for stashing the essentials when you're tasked with being very busy and very cute at the same time.
JW Pei is an Asian family–owned, California-based brand established in 2018 that specializes in high quality vegan-leather products. Check out a TikTok of all the things the JW Pei bag can hold . Promising review: "This bag is so stylish! The quality is amazing!!! The packaging it came in was super nice, too! It fits my phone, card wallet, and a few other small items! I love how the strap is adjustable, too! I also love that they provide you with a dust bag.
I will most likely purchase another bag soon!" — Genie Psst — if you have Amazon Prime Wardrobe , you can try this piece out before you buy it! Get it from Amazon for $89 (available in seven colors). 34. A mismatched loungewear set that is truly SUCH a boon for anyone who wants to get that "effortlessly cool" look — these are designed to look beautiful together, but the two-tone, two-fabric look subtly signals that you are, in fact, the mastermind behind this perfect mismatch.
Promising review : "First of all, it is a really nice, well-made outfit. Secondly, it fits perfectly and looks great. It is very comfortable and stylish.
It is my second outfit from this company, as I ordered it immediately after receiving the first one. They will be perfect for an upcoming travel." — gemgirl Get it from Amazon for $35.
99 (clip the 20% off coupon on the product page for this price; available in women's sizes XS–XL and 13 color combos). 35. "Beach Please" Sea Salt Texturizing Spray to effortlessly tousle and volumize your hair so you can live in a perpetual state of looking like you just spent the afternoon surfing in the sunshine before you rolled up to the group hang.
FoxyBae is a small business that specializes in hair care and styling products. Promising review: "First of all, I love the fresh scent. I have medium-texture hair on the sides and back, and thinner and straighter on top.
This spray comes in an easy-to-use bottle and gives good body without being stiff or sticky. It does give some hold too if I spray it more heavily. Keeps my hair from looking too flat.
" — Janet Pics Get it from Amazon for $9.99 . Reviews have been edited for length and/or clarity.
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