1. Catrice "Instant Awake" Under Eye Brightener , which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable.
My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.
" — Monica T. Get it from Amazon for $6 (available in two shades). 2.
Plus Good Molecules Yerba Mate Wake Up Eye Gel , a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products.
" — Hayden Smith Get it from Amazon for $5.99 . 3.
Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated. Check out a TikTok of the plumping lip filler in action. Promising review : "I got this as an add-on last minute because of the price.
It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn.
I'd def use a bit at a time when starting, but it works great right away." — Bt2turntup Get it from Amazon for $4.99+ (available in two tints).
4. E.l.
f's brand new Lash XTNDR Tubing Mascara , a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f.
tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing . I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.
l.f. tubing mascara formula blows all the others I've tried out of the water.
It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know.
I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $7 (available in three shades). 5.
A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. I use these and I love them! I used to use an electric one, but I feel like I'm getting a much more satisfying clean from these.
Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. Get a two-pack from Amazon for $9.
90 . 6. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products.
Promising review: "This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face has completely vanished after using this toner.
" — Aurelia Get it from Amazon for $19.39+ (available in two sizes). 7.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic .
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin.
I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked.
After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal.
It's longer and thicker than ever." — Diane J. Huff Get it from Amazon for $12.
95+ (available in four scents and three sizes). 8. A buildable Space Glow Color-Changing Lipstick with a sheer, subtle shimmer and a unique blue-based pink tint formulated with pH technology so it will adapt to a personalized shade so perfect you'll look stellar 💫.
Check out a TikTok of the Space Glow Color-Changing Lipstick in action. Promising review : "I liked the first one I bought so much that I went back and ordered another for my purse. It’s smooth and the color, on me, develops into a soft rose.
Give it a try!" — MarieTherese Get it from Amazon for $4.99 . 9.
Eos' Shea Butter Vanilla Cashmere body lotion , which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on.
Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy.
It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing. " — Dragonheart Jo Get it from Amazon for $3.
99+ (available in two sizes). 10. E.
l.f.'s new Stay Cool Primer Stick for a double dose of hydration and ~coolness~ that will not only help your makeup glide on like a dream, but give your skin a much-needed refresh.
Promising review : "Just tried this primer along with the E.l.f.
Soft Glam Satin Foundation , and I cannot say enough good things! The primer felt clean and light going on. This is hands down the best primer I have used. The two products are amazing.
Def my new favs! Love love love!" — Cozette Get it from Amazon for $7. 11. A hydrating, plumping lip glow oil reviewers compare to the cult-fave Dior Lip Oil .
.. that is, if it were a FRACTION of the price 👀.
Promising review : "This is by far my favorite lip gloss on Amazon. The lip gloss keeps your lips moisturized and plump throughout the day. Highly recommend if you haven’t tried already!" — Brianna Clark Get it from Amazon for $3.
99+ (available in five shades and in two-packs). 12. A bottle of Elizavecca Hair Treatment , an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding.
All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out. This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price.
This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown.
Buy it!!" — BB Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets! Get a bottle from Amazon for $7.20 . 13.
A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth. Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it, but after trying it out, it really does work.
I’ve used whitening strips before, but those usually hurt my sensitive teeth, and I hate the taste of some of the other gels on the market, but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding, and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white.
10/10 would recommend for anyone with sensitive teeth and taste s!" — Victoria Bravo Get a two-pack from Amazon for $14.96 14. E.
l.f. Power Grip Primer , aka a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin.
Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time. Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin.
This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it.
" — Megan Lindstrom Get it from Amazon for $10 . 15. E.
l.f.'s Holy Hydration! Lip Mask for anyone who wants to go TURBO on ensuring they lock in enough moisture for the perfect pout.
This silky, hyaluronic acid-infused formula is designed not to stick, so it plays nice with other lip products at all times of the day. Promising review: "If I could give this lip mask 100 stars, I would. What is there not to love about this product? It's beyond moisturizing and quite soft as you put it on, like butter.
The scent has me perplexed, not sure that's the correct word to use. I know that scent, it reminds me of something from the '70s or '80s. The scent takes me back, but to where I do not know.
AAAA++++, it's a must-buy !" — Stina Get it from Amazon for $7 (also available in a 4-piece set). 16. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for that day.
Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny. Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day.
This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell.
Overall, you are satisfied, and you don’t need to use it much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez Get it from Amazon for $7.
99 (available in multipacks). 17. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum , which finally answers the question of, "What if a high-quality priming moisturizer could also punch the UV right out of the sun??" This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun's rays.
Promising review: "I've gone through several sunscreens to wear with makeup, and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb, and then apply my It Cosmetics CC cream.
It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection." — Emily Haynes Get it from Amazon for $14.
12 . 18. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.
Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of tissues. But otherwise, it looked as fresh as it did when I put it on.
I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try.
" — DH Get it from Amazon for $9.97 (also available in dewy and radiant finishes, and a jumbo size). 19.
A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin. Promising review: "Creamy and blendable.
These are great blushes and have lots of pigmentation . Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off.
It has a lot of coverage and does not need too much when applying." — Harsh Argawal Get it from Amazon for $4.77+ (available in 12 shades and in sets).
20. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. Promising review: "I saw this on TikTok, it works great so far.
" — MarMarManuel "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness.
Highly recommended for people with sensitive skin like myself. " — LuckLocust Get it from Amazon for $12.50 .
21. Makup's Brow Me , a hybrid eyebrow wax and sculpt gel system to give yourself a professional-quality eyebrow job from the comfort of your own bathroom vanity. This water- and sweat-resistant formula has a hold so strong that a lot of reviewers compare it to lamination, and say it holds up better than expensive competitors.
Makup Beauty is a small business that specializes in makeup products. Promising review: "I’m obsessed with this product. I have my brows micro-bladed, but I love the look of the bushy laminated brows, and this product is my holy grail now .
It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun, which is humid, and these brows didn’t move. Highly recommend!!" — Tammy J Get it from Amazon for $9.
98 . 22. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself.
Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money.
" — Salina Get it from Amazon for $4.48+ (available in three shade combos). 23.
KISS PowerFlex Maximum Speed Nail Glue so reliable (and CHEAP) that you'll never sacrifice your time and money for other versions again. This has a strong hold that lasts most reviewers over a week, but is still easy enough to remove that you can safely reuse long-term press-ons. Check out a TikTok of the nail glue in action.
Promising review : "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty eas y.
If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." — Big Ming Get it from Amazon for $1.
97 . 24. Maybelline's Instant Age Rewind concealer , an inexpensive lightweight concealer for anyone who wants to quickly touch up before sweaty walks around the neighborhood, but doesn't want to commit to a whole layer of foundation.
This also helps cover dark circles without caking and reduces puffiness. TBH, back in 2020 I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form , and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way.
It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe. Promising review: "Throughout high school I never knew how to do makeup.
But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.
' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." — Liela Lee Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $6.52+ (available in 18 shades). 25.
Acure Brightening Facial Scrub to help gently (and delightfully!) exfoliate and soften your skin with its unique blend of sea kelp and French green clay. Reviewers note that unlike a lot of competitors, this scrub keeps its grittiness through the cleansing, and that a little bit goes a looong way. Promising review : "It’s a pleasant, gritty scrub that doesn’t hurt my face with salt or anything that feels like sandpaper.
It’s moisturizing, exfoliating and lovely. I follow up with my skin oil, serums and moisturizer. My makeup goes on like butter.
I’ll buy this again." — JBF Get it from Amazon for $11.99 .
26. An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual.
Promising review : “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME.
Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff.
The best one-hour tan I have ever used !” — Amazon Customer Get it from Amazon for $9.85+ (available in 11 styles). 27.
CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective. Promising review: "Got this after seeing a recommendation on TikTok.
It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one.
It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin, this is a must!" — L. Ashburne Get it from Amazon for $15.
48 . 28. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day.
(Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe.
Fantastic product!!" — Claire Get a six-piece set from Amazon for $8.99 (available in five sets). 29.
A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and, in a lot of cases, made their taste buds experience flavor a lot more intensely!). Basic Concepts is a small business that specializes in personal care products, home goods, and office essentials. Promising review: "My husband and I have been using this product for a couple of months now, and we both think it is worth the purchase.
It is not a magic fixer for bad breath or lack of oral hygiene, but paired with a good dental hygiene routine, we have noticed a positive difference, such as fresher breath for longer and fresher breath upon waking in the morning. It is easy to clean, and the shape prevents gagging. All in all, the product is definitely worth it.
" — Brimichelle Get it from Amazon for $4.99+ (available in multipacks and sets). 30.
Nyx's Pore Filler Targeted Stick , a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. Check out a TikTok of the Nyx Pore Filler in action.
Promising review : "Great product. I have tried more expensive products and have discovered that NYX pore filler is as good as the $40 products. It leaves a smooth matte finish.
" — Amazon Customer Get it from Amazon for $8.50 . 31.
A rainbow eyeshadow palette that is basically like a fun playground for your face — these super long-lasting, blendable, high-pigmented shades give you all the WOW factor of the more expensive brand name versions without the OH NO factor of the price. Promising reviews : "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette.
This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m.
, and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work.
That blew my mind." — Daniel T Adams Get it from Amazon for $8.99 .
32. A foundation brush with soft but firm bristles designed for that ever-elusive ~flawless finish~ for blending both powder *and* liquid concealers, blushes, and foundations. Experienced and beginner makeup users love it alike, but especially point out how "user-friendly" the bristle design is for inexperienced blenders! Promising review: "I loved this brush so much I bought two more! It is the perfect blending brush for liquid, cream foundation, primers, concealers, and tinted sunscreen .
I have brushes that were much more expensive but I love this one best. I just ordered the eye brush set to try them out, too." — kyglo Get it from Amazon for $9.
99 (available in 13 colors). 33. A spray bottle of SoCozy Curl Spray Leave-In Conditioner , which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too! This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls.
I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry .
Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" — Amazon Customer Get it from Amazon for $9.99 .
34. Juno & Co.'s Clean 10 Cleansing Balm , a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots.
Juno & Co. is a small business specializing in personal care and skincare products. Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well.
I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off.
I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" — Deetje Frederick Get it from Amazon for $14.
99 . 35. A cult-favorite Tree Hut Coco Colada Body Scrub , which is basically a vacation in a jar — this exfoliating, hydrating scrub will not only leave your skin super smooth, but have you smelling like human sunshine.
Check out a TikTok of the Coco Colada body scrub . Promising review: "Heavenly. The scent is amazing and makes your legs feel so good after shaving.
If you close your eyes while using, you think you are on tropical island!!!" — SBlanks Get it from Amazon for $8.94 . Reviews have been edited for length and/or clarity.
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