1. Catrice "Instant Awake" Under Eye Brightener , which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action. Promising review: "Took years off my eyes! This product is so reasonably priced.
I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup.
I recommend it." — Monica T. Get it from Amazon for $6 (available in two shades).
2. No Worries: A Guided Journal, a popular self-guided journal designed to help with managing anxiety, stress, and the general "adkfjgaldkjfgalkj" in your brain. Each day has a similar set of prompts for 12 undated weeks to help you reflect on your thought patterns and sources of anxiety, and gradually find self-care practices and management strategies that suit you best.
Promising review: "I’ve never been a journal or diary person, but needed an outlet for my anxiety and stress . Each day has the same two-page spread that prompts you to think about your day, how you felt, and why you felt that way. There isn’t really any inspiration or advice, just open lines for your thoughts without it being an intimidating blank page.
This journal has already helped me see patterns in my thoughts/emotions and I feel better overall. I would recommend this journal to anyone." — Kari Madsen Get it from Amazon for $9.
95 . 3. A pair of "floating" air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears.
It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else! Purity is a small business that specializes in tech products and accessories. Promising review: "I've tried soooo many different types of earbuds over the years with no success. But these Purity open-air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, have great battery life , and people can hear me clearly when I talk on the phone with them.
I definitely recommend these, especially if regular in-ear buds don't work for you either." — CPic Get it from Amazon for $11.89 (available in 19 styles).
4. Coppertone Glow with Shimmer Sunscreen Spray — in other words, sun protection, but make it ✨✨✨. This takes "shine bright like the sun" to a WHOLE other level.
Promising review: "LOVE this. I no longer forget to put on sunscreen as this is part of my new routine. Love the shimmer (much more than anticipated), especially on my arms and legs.
Face might be a bit much, but prevents a burn for the win." — Tawny Stammen Get it from Amazon for $12.22 .
5. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them! Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores.
This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize.
" — Sandy G Get it from Amazon for $12.99 (also available in multipacks). 6.
A travel-friendly "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! Mouthwatchers is a small business established by Dr. Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I've been using the regular-sized version of this for over a year now and I LOVE it! I used to use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these — e specially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. My teeth feel genuinely ~squeaky clean~ after I use this, too. Promising review : "This toothbrush is a new staple item for my on the go Invisalign bag.
When I need to brush my teeth and don't have time to floss before putting my aligners back in , this brush makes sure my teeth and mouth feel clean and removes debris in-between my teeth. The bristles are soft, this toothbrush is sturdy and the different lengths of bristles help remove debris or help floss your teeth on the go . This brush also dries very fast in-between uses as well.
" — V. Brown Get a set of two from Amazon for $9.99.
7. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits! Check out a TikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes.
After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! Get a set of three pairs from Amazon for $11.97 .
8. A teensy undetectable laptop mouse jiggler you can slide into the USB to keep your computer active on Teams, Slack, and all those other various technological overlords that keep track of you when you're working from home. Sometimes, a human has to pee or walk the dog or fall into a ten-minute TikTok abyss without worrying their screen is going to tattle on them to Daddy Capitalism!! Promising review: "Saves me from auto logouts! My brother recommended this handy gadget.
I work from home and have three monitors. When I leave my desk for lunch, the computer goes to sleep, and when I come back, everything is logged out, and whatever was on three monitors ends up on two. SO frustrating.
This is programmable for three settings, and I use it on the minimal movement, so when I come back, everything is just as I left it. Revolutionary! Just remember to turn it on!" — Isaiah Get it from Amazon for $8.99 .
9. An ornate, showstoppingly beautiful floral purse that looks like you grew a whole garden from the inside of it. Reviewers are genuinely stunned by the quality of this unique clutch for the price.
Promising review: This purse is so beautiful. I'm glad I ordered it. The picture doesn’t do it justice.
It's a good size and comes with a gold handle or gold chain. Highly recommended!" — Kindle Customer Get it from Amazon for $32.99 (available in 12 styles).
10. A popular, super affordable pair of strappy support sandals made with memory foam yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity. Promising review : "These are the best flip-flops I've ever worn.
They are padded and have nice arch support. I have flat feet, and these really helped to ease my foot pain. They are cute, and the colors are true to the pictures.
I ordered my normal size, and they fit great! I will be ordering more." — Ashley Russell Get it from Amazon for $15.99+ (available in sizes 5–11 and 16 styles).
11. A guided visual "breathing partner" you can use for meditation and calm to get yourself in a better mindset for relaxation or sleep. This is designed to guide you through either the popular 4/7/8 or 5/5 "calming breaths" to help reduce stress and anxiety, using colors that fade in and out softly as cues.
Bonus: it's kid-friendly! Mindset is a small business that specializes in calming personal care and decor products. Promising review: "I started meditating over a decade ago. Intermittent in the beginning, progressing deeper and finding new joys over time.
With Breathing Buddha, the last thoughts have dropped away as counting breath always seemed to keep me conscious of, well, counting. Granted, I have always dropped the counting after a handful of breaths, but Breathing Buddha has made for a delightful transition as I realize it don't have to count at all. It is a lovely concept, well executed, and very easy to start using.
" — Lynn Get it from Amazon for $21.95 (available in two styles). 12.
A set of cloud-shaped water bottle straw toppers so you can pretend that all the water in your bottle is coming from your own personal rain cloud, and you spent the morning foraging for it like a well-hydrated wood fairy. Promising review: "We get compliments all the time on these little straw covers. They’re so cute, and I like that our straws are covered when we’re out and about, since a lot of our time is spent in doctor's offices.
Germs, germs, everywhere." — AM Buyer Get a three-pack from Amazon for $4.49 (available in dozens of styles and six-packs).
13. A set of pastel glitter highlighters I saw on Instagram the other day and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨.
Promising review: "These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!" — FBJH12 Get a set of eight from Amazon for $6.85 .
14. A set of washable Flat Socks , aka the ultimate no-show socks hack — you can install these soft, odor-preventing liners into the bottom of your shoe, and the moisture-wicking material will keep your feet from rivaling the swamp Shrek lives in. Check out a TikTok of the Flat Socks in action.
Promising review: "Seriously love these, I hate wearing socks and these are so nice in my shoes. Love that they are washable, and the prints are a nice pop of color." — CRC Get it from Amazon for $10.
47+ (available in two sizes and six styles). 15. A set of toss-and-chop salad tongs , or "salad scissors," for anyone who loves their salad ingredients chopped into delightfully itty bitty bits — necessary for maximizing your flavor ratios and making sure you get a taste of every flavor in the salad in every single bite!! These work on everything from lettuce to veggies to meats.
Check out a TikTok of the salad scissors in action. Promising review : "Love these! I hate big leafy salads so I bought these and they're perfect for chopping greens into bites. I also use them to quickly chop cherry tomatoes, onions, and other veggies.
VERY nice quality." — asoon Get it from Amazon for $18.76 .
16. An RFID-blocking crossbody phone wallet perfect for anyone who has a chronic case of ~travel bug~ — this is an easy, hands-free way to keep all your belongings safe, plus have quick and easy access to them at all times. (Listen, you never know when you're going to need to make an emergency gelato purchase!!) Claasico is a small business that specializes in wallet and tech accessories.
Promising review : "Loved everything about it. Only problem is I can never find my purse since it isn't necessary 99% of the time. Hands-free carrying is great and it can even fit a pen, stylus, and checks in with my phone .
I can also attach my keys! This is a great purchase. Shoppers at stores have asked me where did I buy it because they wanted one too ." — Kindle Customer Get it from Amazon for $23.
39 (available in nine styles). 17. A lightweight hybrid backpack, cooler, *and* chair that is doing so much that it's practically eclipsing all your other warm-weather gear.
This foldable, insulated gizmo holds food and supplies for everything from long soccer games to hikes to camping, and easily converts into a seat that can hold up to 400 pounds. Reviewers especially love that it comes in so many colors so family members can each have their own! Check out a TikTok of the backpack chair in action. Promising review: "Super recommended! We have only used it a few times, but it has saved my poor legs and our arms from carrying stuff at events.
It is super lightweight, comfortable to wear, and has lots of space. I am a bigger girl, and it holds me just fine sitting on it." — Purehoney Get it from Amazon for $26.
98 (available in 11 colors). 18. A Frostbuddy , aka the answer to any slow iced coffee drinker's prayers — you can simply pop your bevvy into this, and it will keep it so cold that the ice won't melt and dilute your beloved cold brew.
It's designed to fit small, medium, and large sizes in most major coffee chains, including Starbucks, Dunkin’, and McDonald’s, so it's worth the investment! Frost Buddy is a small business that specializes in universal thermal-controlling drinkware. Check out a TikTok of the Frostbuddy in action. It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy.
Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.
m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers.
I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" — EHW Get it from Amazon for $39.99 (available in 22 styles).
19. A wineglass-washing dishwasher attachment that keeps your glassware nice and secure so you can continue to have your "pretending I'm Olivia Pope while holding a glass of wine and yelling at the president" Friday nights with your favorite glasses safe and squeaky clean. Wine Wash Co.
is a woman-owned small business that specializes in dishwasher attachments. Check out a TikTok of the wine wash attachments in action. Promising review: " Had a hard time finding wine glass holders for my dishwasher .
My previous dishwasher had built-in holders but my current dishwasher does not . I got tired of having wine glasses break during dish washing cycles. These holders are sturdy and fit the bill for standard glasses.
They can fold up when not in use. I would not use them for expensive Waterford crystal wineglasses but they are perfect for everyday glasses. A must-have for wine drinkers! " — Alicia Get a set of four from Amazon for $15 .
20. A chunky statement ring for some subtle sophistication to both your elevated looks *and* your playful ones. Like all the (TikTok-beloved!!) Pavoi pieces on Amazon, this looks a loooot more expensive than it is, and is built to last.
I bought this for spring and I am obsessed with it. It looks adorable on its own but also easily stacks with my other rings, and it's so comfortable that I often forget I'm wearing it. I am a huge fan of Pavoi jewelry and wear it almost exclusively because of how elegant, affordable, and durable all their pieces are, and so far this piece has held up to the very high standard they've set! Promising review: "Love.
It’s a nice quality costume jewelry. Order a size up if you’re wanting to wear it on your middle finger or index finger." — Emily Get it from Amazon for $12.
95 (available in sizes 5–9 and in gold and silver). 21. An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light.
Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head. Promising review: "I literally have no idea why I bought this. It was a suggested item and looked interesting, so I was like, 'lol, okay.
' I can’t believe how much I like it LOL . It looks and feels much nicer than you’d think, and the battery lasts forever. It has three shades of light, and it’s extremely bright.
" — K Get it from Amazon for $16.99 . 22.
An itty bitty flat water bottle , because sometimes you aren't Big Thirsty, but still Little Thirsty, and you shouldn't have to lug a whole ginormous tumbler to take care of it. This cheeky little insulated option is designed to tuck easily into purses, tote bags, and backpacks without taking up nearly as much space. Promising review : "This is my new favorite water bottle.
It looks nice, holds 10–12 ounces, seals well (no leaks), and is sized such that I can slip it into my back pants pocket (most of the time, if they are somewhat roomy) or in a large coat or vest pocket. I take regular 1–2 mile hikes, and I was sick of carrying around water bottles holding twice as much water as I drink. This works perfectly, no excess weight and easy to pocket.
I will also use backpacking for an easy access water bottle." — CRIU Get it from Amazon for $13.99 (available in five colors and in a larger size).
23. A retractable car charger so you can charge several devices at any time without having to untangle a veritable jungle of wires. This features a retractable iPhone and Type C charging cable, in addition to two extra charging ports, so it is basically the home base for all your travel tech needs.
Check out a TikTok of the car charger in action. Promising review: "Didn't realize I had so many cables in my car until I put this in . Now I just keep a few wrapped up in the glove box that fit older connections.
Great that the cables retract out of the way . Only complaint could be that it is rather large, but it is to be expected with four connections. Little car voltage display is nice to have as well (everyone should have one of these, by the voltage amount it shows if your alternator is working).
" — Jaxmoto Get it from Amazon for $25.99 (also available in a version that *ONLY* has two Apple retractable chargers !). 24.
A TSA-approved hard shell carry-on suitcase that is a definite must-have for anyone traveling for work — this features a slim front laptop pocket for easy access in the security line and on the plane, a security lock, and the ability to expand it if you end up overpacking on the way home. The real star of the show, though, are the smooth 360-degree rotating wheels, which will make you the envy of the whole airport when you're gliding by. Promising review: "I did not buy this luggage via Amazon, rather through TikTok.
I was traveling in England/Ireland for 18 days and my soft sided carry-on had difficulty fitting into some of the overhead bins due to it being stuffed full. I recently completed a four-day trip to the west coast with no problems even with smaller planes. Love the hard shell, various packing options and the company is great with warranty and freebies .
It rolls like a dream and is super light. Looking forward to using it on another overseas trip in the very near future." — Dewdog Get it from Amazon for $199.
95 (available in three colors, two styles, three sizes, and as a set). 25. A silicone tumbler ice-shaped tray with three different cylinder ice sizes designed to fit water bottles like Stanleys, Yetis, and Hydro Flasks — if you love your bevvies, not just cold, but ICE!!! COLD!!!!!!!, this is about to become your life hack to living your best frozen life.
Check out a TikTok of the tumbler ice tray in action. Promising review: "So far, so good! Works great for 40-ounce Hydro Flask." — Vic Get it from Amazon for $16.
99 (available in five colors). 26. A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time.
Your fancy sandwich game is about to get out of control. Check out a TikTok of the bread bow knife in action. Promising review: "I recently purchased a bread knife, and it has become an essential tool in my kitchen.
The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It’s a reliable and efficient addition to my kitchen arsenal , highly recommended for anyone who loves fresh, perfectly sliced bread .
" — Mykayla Stump Get it from Amazon for $25.99 . 27.
A clever cutlery cleaner that suctions itself right onto the edge or corner of your sink so you can suds up your sharper utensils and get a deep clean without worrying about accidentally slicing your human self. Promising review: "Highly recommend. It fits perfectly in the sink corner.
I add a couple of drops of dish detergent to the bristles. The faucet sprays over as I swipe the utensils. Perfect for forks and steak knives, which are 'hand-wash only.
' No cuts on hands! " — Nana T Get it from Amazon for $9.04 . 28.
A migraine relief beanie for when your brain decides it's going to rattle against your skull at the least convenient time possible. This gets icy *and* hot depending on what kind of relief you're looking for, and doubles as a sleep mask so you can block out harsh light or try to get some shut-eye for further relief. IceBeanie is a small business that specializes in cold therapy products.
Promising review: "I don’t usually write reviews but this thing is literally a game changer. Amazing quality, so comfortable to wear, and it really helps me to relax and also when I have a headache. This is top shelf.
I am so happy with my purchase!" — Bonnie Boughton Get it from Amazon for $39.99 (available in two colors). 29.
A little popcorn bucket vase for a fun punch of color that basically DEMANDS you go to Trader Joe's and get the most colorful mini $4 bouquet to put in it, STAT. Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery.
This vase is so quirky and ADORABLE — every time I see it in my living room, it makes my heart happy. I am on a mission to make my living room space as un-boring as possible, and this may be a small piece, but it's got a BIG personality. I highly recommend it to anyone looking for a fun piece of decor! Get it from Amazon for $28.
95 . 30. A rotating 2-in-1 colander and washing basket with a handle to make it *that* much easier to drain water without it being an entire two-act Broadway production of finagling things in the sink.
Promising review: "This is so easy and convenient to use. The material is sturdy and detachable. You can use it to easily wash and strain, and also use the bucket itself to prepare food.
Love it." — swska Get it from Amazon for $19.99 (available in two colors).
31. A ring can opener , because holy SMOKES can those be annoying to open. Reviewers swear by this for getting a quick and easy grip without wrecking their nails or cutting themselves on the edges of the lid.
It's also a super handy tool for people with arthritis and joint pain. Promising review : "It does the job it's supposed to do. I was cutting my hand trying to open cans.
This allows me to get a better grip on the little loopy thing, and gives me leverage to open the can." — P. Alscher Get it from Amazon for $6.
52 . 32. A set of plant-based, unscented insect repellent sprays with a "wallet" shape so they can more easily slide into pants pockets and backpacks without creating unnecessary bulk.
These offer up to 14 hours of protection and *don't* leave any kind of sticky residue! Check out a TikTok of the insect spray. Stay Away is a small business that specializes in pest-removing and repelling products. Promising review: "Deet doesn’t work for me, but this does! I’m the person who gets bitten while everyone else is fine.
They follow me, and most repellent isn’t very helpful. This worked great! They came near but didn’t bite. The smell isn’t bad either! I didn’t mind it, and my sister has requested some also (she gets bitten even more than I do).
I would have preferred a continuous spray nozzle, but I’m very impressed with how well it kept those dang mosquitoes away in Texas! I did sweat a little, and it didn’t change how well it worked ." — eve Get a four-pack from Amazon for $26.99 (also available in other packs).
Reviews have been edited for length and/or clarity..
