1. E.l.
f.'s new Stay Cool Primer Stick for a double dose of hydration and ~coolness~ that will not only help your makeup glide on like a dream, but give your skin a much-needed refresh. Promising review : "Just tried this primer along with the E.
l.f. Soft Glam Satin Foundation and I cannot say enough good things! The primer felt clean and light going on.
This is hands down the best primer I have used. The two products are amazing. Def my new favs! Love love love!" — Cozette Get it from Amazon for $6.
20. 2. A shaker of Thin Mint seasoning you need to buy as a favor to all your taste buds immediately.
Allow me to paint a picture for you: Thin Mint coffee, Thin Mint pudding, Thin Mint popcorn, Thin Mint anything your dessert gremlin heart desires. I stared at this for months online before caving and buying it, and when I tell you!! It jazzes up my morning coffee in a way that makes my little '90s baby heart sing. I've also loved it on Greek yogurt, oatmeal, and mug cakes.
Plus, when I am feeling lonely for a real Thin Mint, and we're not in Girl Scout cookie season, I'll shake this on an Oreo Thin to stave off the despair. Get it from Amazon for $4.98 (and try their s'mores seasoning blend, too!).
3. An anxious pumpkin night-light who's just doing his best to keep the spirit of spooky season alive all year long even though he's *lowers voice* a lil' bit afraid of ghosts!! Someone needs to give this brave baby gourd a hug. Promising review: "This item is definitely exceeded the definition of cuteness.
I bought this for my bookshelf and now my nieces are asking one for their room. 🎃 Love how it has a timer for 30 minutes, it works great." — Book_Hollows Get it from Amazon for $14.
99 . 4. A pair of "butterfly" shorts that are basically what happens when the viral crossover leggings from Aerie and a skort have a ridiculously adorable, oh-so-breezy baby.
Comfort, thy name is butterfly!! These shorts also have a built-in compressive short to prevent chafing and make it workout-friendly! Promising review: "Comfiest shorts I own. These shorts are SO comfortable. The material feels buttery soft, plus it’s so stretchy.
I love the compression shorts underneath, and they have a pocket for your phone! They’re higher waisted, which I really like. I would say they fit true to size. Super cute and comfortable for the warmer months .
" — Mollie Get it from Amazon for $19.99 (available in women's sizes XS–XXL and 13 colors). 5.
101 Calmness: An Adult Coloring Book , which is one of the most popular options on Amazon right now for good reason — it depicts simple, calming, easy-to-draw scenes that will give you all the satisfaction of drawing without the anxiety of getting it "right." Promising review: "Many pages. Some pages are detailed, some not.
Whatever your mood, you will find a picture for the moment ! Pages are black on the back, so one page is one picture. Quality paper. Seems tear resistant.
About a dozen are so detailed that it might require a colored pencil or fine-tip pen. All are beautiful. " — Barbara Z.
Reviewers often buy this set of 72 colored pencils for $11.99 on Amazon to draw! Get it from Amazon for $8.99 .
6. An After Bite Itch Eraser you can use like a magic wand to get those pesky mosquito bites to stop itching you like it's their full-time job. Promising review : "It's the only thing that works to stop the awful itching of mosquito bites.
Mosquitos bite me all the time, even if I step outside for a second. I keep scratching myself for five to six days, making things worse, so I use this pen, and the itching stops. The bite is still visible and tender, but at least I won't be scratching myself.
" — Sandra M. Reid Get it from Amazon for $7.40 .
7. A set of instant cocktail packets for anyone who craves the summer vibe of having a cocktail in hand, but doesn't want to see the evidence littered all over their credit card statement at the end of the summer. Reviewers love these quick, delicious, super portable mixes for cocktails and mocktails at home, in the park, or even camping.
Craftmix is a small business that specializes in instant drink mixers. These are all vegan and gluten-free — all you have to do is add booze, water, or the seltzer of your choice! Reviewers also love it as a party favor. Promising review: "These margarita mixes are absolutely perfect for hanging out with your girlfriends.
They are so refreshing when mixed with tequila and sparkling soda. There were enough drink mixes for 12 margaritas. I also dipped the glasses in rock salt.
Great value for your money. I'm going to purchase more for our taco night." — Suze Get a pack of 12 from Amazon for $14.
99 (available in nine different flavors and a variety pack). 8. A set of book-shaped sponges , aka what happens when Cinderella and Belle collaborate on your birthday gift.
Promising review: "These sponges are adorable!! I've gotten so many compliments on them from friends and family. They're bright and look great along my sink. I haven't used them yet because I don't want to ruin them, but they look like decent sponges.
They're so pretty, though you probably won't want to use them either! They would make a great housewarming gift!! " — EC Get a set of three from Amazon for $10 . 9. Medicube's "Zero Pore" Pads , which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores.
The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product 😈. Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily and it’s been a couple of weeks and I definitely noticed my pores have shrunk .
I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value and I’ll definity be repurchasing these." — Ee El Get a pack of 70 from Amazon for $17 (available in four other styles).
10. E.l.
f's brand new Lash XTNDR Tubing Mascara , a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f.
tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing . I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.
l.f. tubing mascara formula blows all the others I've tried out of the water.
It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know.
I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $7 (available in three shades). 11.
A cheerful fruit bowl for a pop of deeply functional color in your kitchen — this thing is secretly also a colander, so you can wash your fruit and leave 'em sitting pretty on the counter to dry. Promising review : "I LOVE the look of this fruit bowl. I also love that its pedestal minimizes the space it takes up on the counter.
I wasn't sure about whether I would like that it is plastic but now consider it a big plus. It keeps the bowl lightweight (but it is still sturdy) and makes it easy to clean. I highly recommend this fruit bowl.
I couldn't be more pleased with mine. " — Opinion o'Jen Get it from Amazon for $22.99 (available in four colors).
12. MagicMinerals AirBrush Foundation , which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof .
This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made.
It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review : "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build.
" — Smickens Get it from Amazon for $17.99 (clip the 10% off coupon on the product page for this price; available in 12 shades). 13.
KimlyParc Premium Instant Coffee , a reviewer-beloved '90s throwback Korean latte with vegan creamer that will make your taste buds *and* your caffeine receptors go, "Ooooh." Reviewers love that this coffee comes pre-sweetened, but not *too* sweet, making it the Goldilocks of instant coffees. You can have it hot or iced! Promising review: " I have tried lots of instant coffee, but I have always worried about the true quality and amount of sweetness.
T his premium instant coffee goes above and beyond my expectation. We finally found the perfect coffee!! Very satisfied and will order more." — Jin Kim Get a pack of 10 from Amazon for $16.
55 . 14. A chic coffee cup holder so you can carry your favorite beverage *and* answer work emails *and* text your friends pictures of cute dogs at the same! time!!! Reviewers also love this for keeping the cold condensation off their hands.
VIS Paradise Goods is a Florida-based Etsy stop established in 2021 that specializes in personalized and sustainable goods. Promising review : "This is perfect! I constantly have my hands full and now I can comfortably carry my coffee with me everywhere I go. I will be purchasing more!" — Erin Psst — I own one of these myself and love it for the convenience of texting on the go! These even have a holder for a straw if you happen to get iced coffee or bubble tea and don't want to stick the straw into the drink just yet.
I've found this to be very sturdy and easy to use, plus they're a fun conversation starter — people always want to know where I got it! Get it from VIS Paradise Goods on Etsy for $13.15+ (available in 18 colors and 44 option designs). 15.
A set of six colorful mini mushroom vases for anyone whose hobbit era is still in full cozy swing. Promising review: "Love this. All pieces arrived in perfect condition.
It also came with a cleaning brush. These quirky mushrooms bring me much joy when propagating my plants and add a fun splash of color to my home." — Victoria Get a set of six from Amazon for $29.
99 (also available in clear). 16. A pair of "floating" air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears.
It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else! Purity is a small business that specializes in tech products and accessories. Check out a TikTok of the open-air headphones in action. Promising review: "I've tried soooo many different types of earbuds over the years with no success.
But these Purity open-air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, and have great battery life. People can hear me clearly when I talk on the phone with them. I definitely recommend these, especially if regular in-ear buds don't work for you either.
" — CPic Get it from Amazon for $16.49 (available in 19 styles). 17.
A magical hybrid Lego seahorse/unicorn/peacock , because why be one majestic creature when you can be all THREE?? This buildable toy comes with instructions to convert it so you can have a different flavor of sidekick every day of the summer. Promising review : "Got this for my kiddo. They absolutely loved it! Three different blueprints for three different figures.
They had a few hours of entertainment. The quality was Lego standard, so pretty great." — Kkarmy45 Get it from Amazon for $9.
67 . 18. A retro-style bodycon dress so groovy you'll have people dragging you onto the dance floor all summer long.
Bonus: it's suuuuper soft and stretchy, so a lot of reviewers are also using it as an adorable maternity number! Promising review: "I was not expecting the dress to be so soft and comfy. This dress also stretches. It is the bomb! I bought the burnt orange colored one to pair with a graphic tee.
I used a belt to tuck the tee into and made the cutest outfit with it! You can also pair that outfit with a cute cowgirl hat and sandals if that is your style! The straps weren't too thin by any means. I really just can't get over how comfortable and cute it is! This is definitely one of my best fashion purchases off of Amazon yet !" — Madelyn Get it from Amazon for $16.99 (available in women's sizes S–XL and 22 styles).
19. A set of deep set heart-shaped salad plates because sometimes the way to your heart is through a BIG OL' Caesar salad loaded with whatever flavor of crouton Trader Joe's came up with this week. Promising review: "The quality is amazing.
Bright white, ceramic! I loved them so much I ordered another set! Obsessed with them!" — christina lowie Get a set of two from Amazon for $23.98 (available in three sizes). 20.
Campbell’s Ghost Pepper Chicken Noodle Soup for anyone whose looking to jazz up their boring meal with a side that will inevitably make them go. 😳🔥👻❗ Reviewers are delighted to report that Campbell's was NOT messing around on the spice level with this!! There's also 16 grams of protein in there, if you can power through the heat!! 🥵 Promising review: "My new favorite soup. Big can, big flavor, and it has enough ghost pepper to leave your eyes watering long after you're finished.
I'm going to be keeping a case on hand. Campbell's hit a home run with this product." — James Corridan Get it from Amazon for $2.
24 (available in other non-ghostly flavors as well). 21. A set of rearview mirror sprites to cheer you up on your long commutes and be your lovely, oh-so-respectful audience when traffic turns into karaoke hour, starring you.
Promising revie w: "These are the cutest Studio Ghibli car decorations. They came in a durable box and are easy to stick anywhere. I’ve had them in my car for months — and in the heat — and they have not lost their stick.
10/10 would buy again." — Abby Griffis Get a set of 20 from Amazon for $2.89.
22. "Dogs Against Anxiety," a pack of affirming cards full of adorable pupperoonies who always have your back, even on days you forget how to have your own. ❤️🐾.
Promising review : "My kids and I have been going through a rough time and the whimsy and encouraging messages made my kids day. I would highly recommend these to anyone." — Russ "These little cards are great.
The card suggestions are just enough to get me focus on something positive, or how to handle an issue. I sent a set to my friend who was having problems and she liked them too. I pull a card when I need to and do what the doggie suggests.
" — Nancy K. Get it from Amazon for $16.99 .
23. A waterproof mascara remover for anyone who struggles to get theirs off at the end of the day, or is just plain impatient about it — all you have to do is apply it like regular mascara, and all the product will slide off your lashes, no clumpy residue or scrubbing required! Promising review: "I was skeptical because I have always struggled with removing waterproof mascara 100% on the first wash/wipe. I applied it to both my lashes and then immediately washed my face with my normal cleanser and I felt nothing on my lashes! Like I never applied anything to them.
I am amazed and in shock still from this magical formula and invention! Best creation ever! " — Chrisy Get it from Amazon for $11.99 . 24.
A guided visual "breathing partner" you can use for meditation and calm to get yourself in a better mindset for relaxation or sleep. This is designed to guide you through either the popular 4/7/8 or 5/5 "calming breaths" to help reduce stress and anxiety, using colors that fade in and out softly as cues. Bonus: it's kid-friendly! Mindset is a small business that specializes in calming personal care and decor products.
Promising review: "I started meditating over a decade ago. Intermittent in the beginning, progressing deeper and finding new joys over time. With Breathing Buddha, the last thoughts have dropped away as counting breath always seemed to keep me conscious of, well, counting.
Granted, I have always dropped the counting after a handful of breaths, but Breathing Buddha has made for a delightful transition as I realize it don't have to count at all. It is a lovely concept, well executed, and very easy to start using. " — Lynn Get it from Amazon for $21.
95 (available in two styles). 25. A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time.
Your fancy sandwich game is about to get out of control. Check out a TikTok of the bread bow knife in action. Promising review: "I recently purchased a bread knife, and it has become an essential tool in my kitchen.
The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It’s a reliable and efficient addition to my kitchen arsenal , highly recommended for anyone who loves fresh, perfectly sliced bread .
" — Mykayla Stump Get it from Amazon for $22.99 . 26.
A pocket bunny perfume bar you can slide right into your purse so every time you need a little ~refresh~ during the day, you and this adorable new friend of yours can hop right to it. The scents include "Bebe Bunny" with bergamot, orange, rose, and vanilla; "Juicy Bunny" with bergamot, lemon, freesia, and sandalwood; and "Bloom Bunny" with lemon, jasmine, rose, and amber. Promising review : "I’m very happy with this purchase.
At first I thought it might be a little strong, but the scent fades a little and ends up smelling just right. Fresh and clean . My husband complimented the scent too.
You may need to reapply more often than a spray, but so worth it. Cute container to tuck in your purse. I bought another scent too.
Thank you! " — PhantomLover Get it from Amazon for $13.50+ (available in three scents). 27.
A mini martini wall mirror so every time you inevitably say "Faaabulous, dahhhling" while holding your homemade dirty gin martini you can wink at your cute self. Promising review : "Love this mini martini above my bar cart. Super cute and good quality, heavy brackets on the back that made it hanging with nails very easy!" — gsmith77 Get it from Urban Outfitters for $39 .
28. A suctioning spinner sensory toy for *instant* entertainment, whether you're at a restaurant, in the bath, on a plane, or just need a way to wile the hours on a rainy day. The delightful gadget sticks to floors, walls, fridges, and bathtubs alike so toddlers can give 'em a whirl.
These are designed for kiddos between the ages of one and three! Promising review : "This toy has been a game-changer for us during travel! Its adorable designs immediately caught my baby's attention and kept her happily entertained. What surprised me the most was the spinner — it works like a charm and keeps spinning smoothly for a surprisingly long time. It's not only mesmerizing for my baby but also unexpectedly fun for me to watch! Its compact size makes it perfect for travel, ensuring my baby stays engaged and content on the go .
I highly recommend this toy as a must-have for any parent traveling with a little one!" — Xavier Velev Get a set of three from Amazon for $9.99 . 29.
A coffin cat tree so your goth kitty can finally have a home that matches their aesthetic. It even comes with a lil' dangly bat toy as a free roommate! Promising review : "When I tell you that my little demon Loki was pleased with his new throne. It was totally worth the money — super cute, super soft, easy to put together, and very sturdy.
Purrrfect for your little demon. He definitely love sleeping in the coffins lol." — Pumkgirl82 Get it from Amazon for $94.
19 . 30. A stress relief desktop punching bag for those moments when you gotta get that meeting that could have been an email out of your system, STAT.
To attach it to a desk or table, you can either use the included suction, or clamp it to a table edge. Promising review: "This punching bag may have saved my life. I purchased this as a gift for a coworker.
She has been very stressed lately and I felt like she needed something to take the edge off. We installed it next to her desk, and every time I see her do a right cross or a left hook at it, I think, 'Thank god I'm no longer her punching bag.' In all seriousness, this is a fun bag for the office.
" — Jon Fisch Get it from Amazon for $24.95 (available in three styles). 31.
A spillproof drink tray so you'll never beat the "secret wizard" allegations — this cleverly engineered tray helps prevent spillage no matter how you shift it. Reviewers with limited mobility swear by this, since it's designed to make getting up the stairs or outside with your drinks or food super easy, even if you're only using one hand to do it! SpillNot is a small business that specializes in innovative nonslip trays for home use. Promising review: "This is a brilliant device! It makes carrying several cups of coffee upstairs a breeze.
Never a drop, no matter how much the tray swings as I walk. Absolutely genius." — Happy Customer Get it from Amazon for $34.
95 (available in three colors). 32. A set of sardine tin paperclips for anyone who has found themselves, little by little, making sardines one of their core personality traits.
(I feel like I'm allowed to blame Trader Joe's???) Promising review: "Love! I'm all for finding and buying funny random things. These sardine paperclips are to die for! Absolutely worth buying." — June Get it from Amazon for $9.
95 (also available as a beehive with bees !). Reviews have been edited for length and/or clarity..
