In case you didn't know, Amazon has an "Internet Famous" section curated with TikTok-viral products. Here's a selection of K-beauty finds that are so beloved by reviewers, it's safe to say they're *definitely* worth the hype: 1. Torriden hyaluronic acid serum — this complex HA formula is designed to absorb super quickly and dive deep into your skin, delivering a mega-dose of moisture.
With a lightweight, watery texture, this serum is all about maintaining that much-needed hydration and keeping your skin plump and smooth without any icky residue. Promising review: " Disclaimer: I went on Accutane five years ago, and this product is one of several other products in my day/night skincare routine. I first picked this up at an Olive Young store during a trip I took to South Korea.
It was listed as one of their best-sellers and I 100% can see why. I mist my face before applying a few drops and it absorbs really quickly. Almost immediately my skin looks/feels more hydrated and prepped for the rest of my routine .
The days where I feel lazy and don’t complete my skincare routine or cheat and not use this, my face definitely looks less dewy/a little more dull. Idk but I’m sold for sure." — Jaylen Price: $18 2.
A moisturizing hair serum ready to give your locks the intense hydration and nourishment they've probably been craving. This dreamy concoction is derived from seven incredible oils: argan, olive, coconut, apricot, marula, jojoba, and camellia. Reviewers say it's perfect for dealing with dryness or brittleness, and they absolutely love the scent! Promising review: "I looooove this so much .
The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day. My hair is softer and doesn’t seem as frizzy as before . I put it on after washing my hair, and then after it’s dry.
I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I’ve been using it pretty consistently since purchasing and I’ve barely made a dent in it. Love it!" — Noley Price : $11.
20 3. A Nooni tinted appleberry lip oil if you ever wanted a lip product that's not too sticky or thick but still gives a subtle pop of color. Not only does this oil give you a beautiful tint, but it's also nourishing for dry, flaky lips.
This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates. Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look.
Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" — Debby Gold Price : $12 (available in 11 shades, a jumbo size, and multipacks) 4.
An Innisfree daily UV defense sunscreen reviewers are calling their "holy grail" sun protection. It has SPF 36, which is *chef's kiss* for everyday use. It’s formulated with green tea for hydration, cica to soothe redness and irritation, and sunflower seed oil to nourish the skin.
And the best part? It leaves behind a beautiful glow with zero white cast. Promising reviews: " My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream.
I’ve tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." — Symphanie Park "I LOVE this product, I swear by it and I’m pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, finding a sunscreen that didn’t give me a white cast / ashy finish was very hard, so I am so glad I’ve come across this product ! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen and have no trouble spreading a little over my entire face! I seriously don’t leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer.
I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not! " — Sierra Keyes Price: $18 5. Etude 2x barrier intensive cream here to fortify your skin's barrier so it can better retain moisture and protect itself. It contains hydrating shea butter to leave you feeling supple and moisturized.
Reviewers especially love the creamy texture and the way it absorbs quickly! It's fragrance-free and safe for sensitive skin! Promising review: " My new favorite moisturizer. It doesn't leave skin greasy. It instantly makes my skin comfortable and calm.
It is unscented and leaves skin with a good texture. Works much better than much more expensive alternatives." — Carolyn Raney Mason Price: $13.
59 6. A Cosrx skin-boosting serum containing six different peptides that work overtime to leave your complexion absolutely radiant. This lightweight, toner-like serum is fantastic for boosting skin elasticity, reducing post-hyperpigmentation, controlling pores, calming irritation, and improving the appearance of fine lines.
Promising review: "This serum stands out as a true game changer in my routine. From the moment I incorporated it into my regimen, I noticed a remarkable difference in the texture and tone of my skin. Packed with potent peptides and collagen-boosting ingredients, it works tirelessly to firm and plump the skin, minimizing (in my case) the appearance of fine lines and pores.
With continued use, my complexion looks noticeably smoother and incredibly radiant. One of the things I love most about this serum is that its lightweight formula makes possible to integrate it into any skincare routine, layering effortlessly with other products without pilling or interfering with makeup application, and without leaving a greasy residue or sitting heavily on the skin. This serum sinks in effortlessly, delivering an instant burst of hydration.
It doesn't clog pores or cause congestion. It's the perfect balance of nourishment and weightlessness, making it suitable for all skin types, including sensitive and acne-prone ." — SC Price: $18.
14 7. A bottle of Anua 10% niacinamide serum that also contains 4% tranexamic acid and 2% arbutin, working together like a dream team to tackle dull skin. It soothes, hydrates, and helps strengthen your skin barrier to leave it feeling super soft and bouncy.
*Plus* it helps reduce the appearance of pores, brighten dark spots, and even out your skin tone! It's fragrance-free and cruelty-free! Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops but it didn't work as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone .
I also haven't broken out. I use this twice a day and it works well under makeup. It'll give you glowy skin if you're one of those who loves dewy look.
I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" — Reynalyn Canillo Price: $19 8. A light, silky Touch in Sol No Poreblem primer to create a base for your makeup that's satisfyingly smooth. If flaky patches and dryness are always ruining your look, this super hydrating primer will save the day; plus, it's great at minimizing the appearance of spots, blemishes, and pores.
If that's not enough, the proof is in the orange — I mean the one below! Promising review: "I'm 44 and for the past four years my skin has been throwing a hissy fit. No matter what I tried my pores were screaming through my makeup. You know what I mean? Makeup sinking into the pores will turn any good foundation into a pool party on your face.
Finally, a month ago I found this and it really works. I have combo-dry skin, weather depending and it doesn't make my skin oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup.
And of course my pores...
barely visible!!!! I'm happy!" — KPak Price : $17 9. A cute little Tonymoly octopus-shaped blackhead remover designed to rid your nose and chin of all the gunk that's built up throughout the day and exfoliates pores, making your skin look smoother and clearer. Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too.
Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me.
" — LuckLocust Price: $11.87 10. A Korean microdermabrasion mitt to experience the full-body exfoliating treatment of your *life* without a trip to a pricey spa.
It'll buff away dry, dead skin to reveal the smooth skin underneath, and it'll help your moisturizers sink in better for long-lasting softness. Note: It shouldn't be used on your face, but your arms, legs, and the rest of your body are fair game! Promising review: "I've seen gloves like these on TikTok and I was skeptical to say the least. I have strawberry skin on my legs, so I've tried a lot of 'miracle' exfoliators and figured these were another one.
I grabbed them thinking it was worth a shot, but prepared to be disappointed. Boy was I wrong. The second your skin is soft enough (15–20 minutes soaking in water) these gloves will peel you like a fruit.
So much dead skin will come off you will question if you've been washing yourself wrong your whole life. My legs look and feel like I've never had strawberry skin in my life and that alone continues to blow my mind. Worth the hype .
" — Farrell Price: $8.99 (also available as a pair) 11. The viral Cosrx snail mucin power essence formulated with 96.
3% snail secretion that's perfectly lightweight and hydrating for all skin types. This serum leaves a nice glow and keeps skin visibly smooth after a few uses — no wonder it has over 70,000 5-star ratings! BuzzFeed Shopping writer Emma Lord is obsessed: "I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores.
After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing , rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!" Promising reviews : "I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase." — Shelby "Glass skin in a bottle! I just started incorporating this into my skincare routine and it’s a game changer! My skin LOVES this stuff. The texture might gross you out at first but trust the product.
There is no scent. Makes me glow, absorbs well, it’s literally that gorgeous glass skin you’re looking for in a bottle. Use this after toner and serums, allow to soak in for 3-5 minutes and then moisturize.
Thank me later!" — Arielle Price: $14.50 Psst — reviewers love how beautifully this pairs with Cosrx's lightweight snail mucin repair moisturizer as well! 12. The Laneige glowy lip balm to instantly elevate your makeup look, whether you're going for a cute daytime vibe or a sultry evening allure — or just rock it solo with its amazing high-shine finish.
The texture is smooth as silk, lightweight, and *not* sticky, so you'll feel like you're in lip balm heaven. Promising review: "Everyone needs this lip gloss in their lives. It honestly makes your lips feel so good.
I have one with my makeup and one in my purse to take everywhere with me. It's glossy but not sticky. It feels light on, but makes your lips instantly feel more nourished .
Worth every penny." — Britney Badger Price: $19 (available in eight shades and as a cute gift set) 13. A TikTok-viral overnight collagen mask — it starts as a milky-colored hydrogel mask and gradually turns clear while it works wonders on your skin.
It contains three kinds of probiotics along with low-molecular-weight collagen and hyaluronic acid, which penetrate deeply to improve elasticity, refine pores, smooth fine lines, and more. You can wear it overnight or leave it on for 3–4 hours as you go about your day! Check out a TikTok of this mask in action. Promising review: "Oh.
..my god.
...
🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? I put it on over my lips as well, and it almost looked like I had filler.
It was so plump! 10/10 recommend. Holy grail of face masks <3" — Kichi Price: $19 (available in a four and 16-count) 14. An Etude eyebrow pencil complete with a brow wand on the other end for easy blending.
The triangle-shaped pencil contains a blend of powder, wax, and oil for long-lasting color and a natural finish that looks totally effortless. It's great for filling in sparse areas or creating a whole new shape if desired! Promising review : " This is the best eyebrow product I’ve ever used and so the price and ease of ordering makes me happy. I love that it has a brush wand on the other end so I can blend and refine my coloring with a quick flip and brush of the pencil/wand.
The pencil itself has the perfect width and length and it’s in a beveled diagonal shape, which I’ve never had in a pencil before and I found it works the best for drawing more naturally. Plus, these pencils last me a long, long time! It’s the longest-lasting pencil I’ve ever used . I hope they never change these or take them away from me because I’d always been frustrated by eyebrow pencils before finding this one.
" — Lisa N. Hyman Price : $5 (available in 12 colors) 15. Mixsoon Bean Essence that hydrates and exfoliates your skin at the same dang time.
🤯 This thick (but not sticky) essence contains natural ingredients like fermented bean, barley, and pomegranate to remove dead skin cells and revitalize skin tone. Promising reviews: " I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up.
My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff.
🩷" — Losa "I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10.
" — MissKayMae Price: $14.80 16. The all-in-one Kahi Wrinkle Bounce Hydrating Multi-Balm for those dry areas on your face and body that could use a little extra love.
Packed with collagen and a natural fermented oil straight from Jeju Island, this balm is like a loving hug for your skin, giving it a 48-hour moisture boost and lifting effect. Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!! ! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated.
No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" — Kristy Price: $22.99 (available in six styles) 17.
Anua heartleaf deep cleansing foam that'll dive deep into your pores, gently whisking away gunk and removing dead skin cells. Heartleaf extract is the magic ingredient here, and it's all about calming things down, reducing inflammation, and keeping your skin feeling soothed and pampered long after you've rinsed off. Promising review: "Let me tell you, I have awful blackheads, and this helped clean them out and made them a lot smaller.
I love this stuff. I pair it with the oil cleanser (from the same brand and line), and they did wonders for my skin! I recommend it if you have clogged pores and blackheads." — Nabi Price: $12.
90 18. Rael Beauty's miracle patch made specifically to draw out the evil toxins (aka pus) from your pimples. Unlike other patches, this one has edges that are so thin they practically blend in with your skin.
This makes them perfect for those times when you need a little acne-fighting magic but still want to go about your day without anyone noticing. BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic ! Promising review: "I am a pimple patch fan okay.
I have tried them ALL but I always was intrigued by this brand and was very skeptical on three things: effectiveness, visibility, and size. I LOVE the fact that Rael pimple patches have two different sizes, all with hydrocolloid. They are practically invisible on the face unless you are extremely close up.
I would feel extremely comfortable wearing these to my childcare job because I know they are not visible, and if you work with kids you know how they love to point pimple patches out. 🤣 I left one on my face all night (9+ hours), and it completely erased the pimple on the side of my cheek. Best pimple recovery I've seen ever on my face.
I love these and will buy more, and you should too!!!!!" — Brian Cage Price: $15.29 19. Skin1004's Centella ampoule — this highly concentrated potion is crafted from the finest Madagascar Centella asiatica extract, known for its incredible ability to soothe, calm, and hydrate even the most sensitive skin.
The formula is also slightly acidic to help keep your skin’s pH balance in check. Promising review: " Liquid gold! I’m obsessed with this. It’s one of the first products I purchased when starting my glass skin journey.
Centella asiatica is known to calm sensitive skin, reduce redness and inflammation. My skin barrier was damaged from all the actives I used in the past. Since I started using this ampoule in the morning and night, my skin is a lot more hydrated and less red and irritated.
It absorbs beautifully into the skin and doesn’t leave tackiness. My skin is left glowing after every use. I’ve recommend this product to friends and family and they all feel the same.
It’s a must for any skin type!" — frugalANDfeminine Price: $16.99 20. The Face Shops's facial foaming cleanser for the folks with skin that's more sensitive than a toddler during nap time.
You need only a tiny bit to create a rich lather that'll cleanse your face like a dream without irritating or drying it out. Plus, it's packed with rice water, which is amazing for brightening up your complexion. Promising review: " Not any of the many I’ve tried throughout my life have worked as incredibly as this one has .
I’ve had top recommended brand cleansers that required two washes to thoroughly cleanse it all off. Not with this one. And the scent is wonderful!! I love it even more for that! The size of the bottle is much bigger than I expected and for such a great price!! Highly recommended!" — Carlos Price: $12+ (available in two sizes) 21.
A Beauty of Joseon serum , aka the secret ingredient to more glass-like skin. This honey-like serum uses propolis and niacinamide to help control sebum production, minimize the appearance of pores, and even out any skin discoloration. And don't worry, even though this is a serum it won't leave you feeling like you just smeared olive oil over your face.
Promising review: "From the moment I started using this serum I saw results! The combination of propolis and niacinamide in this serum is a winning formula. My complexion has never looked this radiant and healthy . It effectively addresses dark spots and hyperpigmentation, visibly reducing their appearance.
What makes this serum even more remarkable is its lightweight and fast-absorbing texture. It feels like silk on my skin and leaves no greasy residue . I can apply it seamlessly without worrying about it disrupting my makeup or other skincare products.
The hydrating properties of this serum are a game changer. My skin feels intensely nourished and plump, minimizing the look of fine lines and wrinkles . The only downside is the price.
I think it's a bit expensive for the amount of product you get. However, it's so good that I'll still leave it at 8/5 stars!" — Yuna Lee Price: $14.50 22.
A soothing toner made with heartleaf extract grown and harvested in Korea. Not only does it leave your skin feeling clarified and hydrated, but it's also free of any irritating ingredients. This toner can help your skin absorb all the other serums and moisturizers in your beauty cabinet — it's like a personal assistant making sure you get the most out of your skincare routine.
Promising review: "This Anua toner is great, especially for people with sensitive, acne-prone skin. It provides a light layer of hydration along with the soothing and reparative properties of heartleaf . This toner is great for resolving breakouts while preventing new ones .
It is particularly good for those tiny little raised bumps (I used to get them on my chin). Highly recommend. Price is very good and even with daily use it will last you quite a while!" — B.
MAHTANI Price: $19.49 23. A goami rice toner in case you need a little extra help with hydration, especially if you live in a dry environment.
This toner gives the skin a lovely illuminating effect while also improving its protective moisture barrier. This toner is vegan and cruelty-free. Promising review: "I love this toner! I’ve finished the whole bottle.
It’s light and moisturizing. I can definitely tell the difference, my skin is smoother and plump . I love it cause I have both oily and dry skin and it makes my skin normal again! Best of all it doesn’t burn or irritate my skin, if anything it calms it down .
Will definitely be buying again." — Rachael Price: $17.50 24.
A Beauty of Joseon eye serum to send your tired under-eye bags running for the hills. Made with ginseng, retinol, and niacinamide, it can help reduce the appearance of wrinkles, improve skin elasticity, and enhance the brightness of your skin, giving you that radiant glow. Promising review: " This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable.
I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy which I love. Since it has retinol I only put on at night and use a vitamin C serum by murad in the morning.
I love this product! You can feel and see a different after one use." — AJ Price: $14.93 25.
A Laneige water sleeping mask so incredibly moisturizing that one reviewer describes it as a " hydration volcano ." It’s infused with squalane and a probiotic-derived complex, which is just a fancy way of saying it delivers intense moisture without that greasy, heavy feeling. Plus, it helps to strengthen your skin's moisture barrier, making your complexion look brighter and more radiant.
Promising reviews: " I almost never buy the same beauty product twice, with very few exceptions. Why, when there are so many to try?! This one blew my mind. It feels so rich and luxurious, but still soaks in quickly .
It doesn’t feel sticky or oily, and it makes my skin feel incredible. I’m combination, but run dry, and this keeps me evened out even in winter." — fannbea6 "This mask is the best!! Your skin will feel hydrated and soft.
It is a great overnight reset moisturizer. Tip: I put it inside my fridge so it can stay cold, and when I put it on, the feeling is fantastic , especially after a long day of work." — Valery Caicedo Price: $32 26.
A dark spot correcting serum featuring 5% niacinamide, papaya extract, and plant-derived squalane to help fade hyperpigmentation spots and leave your skin glowing with a more even complexion. Promising review: " I swear by this serum, it made my dark spots disappear. and I’ve been using this on and off for about four months.
..because I’m not consistent with my skincare lol.
These photos are only about a month apart..as you can see the dark spot on my cheek completely disappeared.
i don’t have photos from when I first began using it but there’s a huge improvement!" — Minah Price: $13.12 27. A translucent sunscreen stick with SPF 50 that's perfectly sized and (most importantly) not a liquid so you can bring it through TSA without the risk of it getting tossed.
It's formulated with peptides, refreshing cucumber, and soothing Centella extract to strengthen and hydrate your skin barrier, without leaving any white cast or stickiness. Reviewers say that it reapplies over makeup beautifully! Promising reviews: "I used this on my Disney trip recently where it was 100 degrees and super humid. It’s super easy to use, fits in my purse, and works well.
I reapplied a couple of times a day and never got burnt. Even through sweating and being in direct sunlight all day. Definitely will repurchase.
" — Arden "If making a habit of wearing sunscreen feels like a chore or you dread slathering on creams that feel heavy or sticky then you need to buy this stick. Besides being kind of fun to apply, it has a lovely texture, it isn't oily or thick. It goes on clear and has a unique shape that helps the stick to glide along the various contours of your face.
If you apply cosmetics after, you won't have to wait super long like you do with other sunscreens to avoid pilling. Just a couple of minutes will do and then cosmetics application shouldn't be problematic. I wish there were more sticks like this, clear and especially with no fragrance.
This is just a really great staple to have. Additionally, it is travel-friendly since it is a solid. One less thing for TSA to snatch and more room in your liquids bag .
" — K M Dello Price: $15.58 28. A jar of Anua heartleaf daily toner pads made with PHA to gently exfoliate and remove dead skin cells while also helping to reduce blackheads, whiteheads, and breakouts.
The heartleaf extract helps to soothe and hydrate skin, leaving you with a glowy complexion. Promising reviews: " This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture .
I didn’t know these pads would change my skin completely!! I’ll be repurchasing forever, best skincare product I’ve used in a long time, you NEED THIS! You’ll immediately notice a difference." — Kenny Vasquez "When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin.
I’m also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin . I’m still working on my skin picking but when I don’t, these pads help to exfoliate and help with the dark marks.
Thank Anua!" — Jessyca Renee Price: $21.82 29. A Some by Mi Miracle toner reviewers say really helped with their acne-prone skin.
This toner contains tea tree and AHA/BHA to exfoliate the skin and improve texture. After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer! Promising review: "This stuff works! First off all there was no purging period, which my acne prone skin is grateful for.
It also doesn't sting or smell harsh. Within a week of using this toner I stopped having breakouts . My dark spots are slowly getting lighter and my skin is starting to glow.
I'm on my second bottle now and I have nothing but good things to say. I really hope they never stop making this." — kem Price: $12 Reviews have been edited by length and/or clarity.
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